Personal Selling
A personal selling approach that involves advising and helping customers on how to reach their strategic goals by using the products, services and expertise of the sales organization is called:
Consultative selling
While accountants and financial staff are concerned with total profitability in ____ terms, salespeople are primarily concerned with ____, as it is influenced by cost-of-sales and pricing.
financial, gross margin
Which of the following statements pertaining personal selling is true?
Lazo
NATIONALISM: The ideology of Nationalism is based on the right of as nation to have its own political state the nation state. This nationalism was influenced by the romanticism, the liberal ideas and the new map of Europe after Napoleon’s empire. FACTORS:
Culture:Language, customs and traditions are very important in order to create a cultural identity.Example: Basque country, catalonia, germany…
Language:It has always proved to be a significant factor in movements of independence. This is called
Read MoreHistory of spain economy. Taylorism, fordism, toyotism.
DESAMORTIZACIÓN: Seizure and expropriation of private property by the Government. The seizure in Spain refers to a series of laws that allowed the sale of goods and property belonging to ‘dead hand’, or entities that could not sell like the church, the crown, the nobility or the municipalities. The sale of rural and urban areas, much of the heritage of the church and property of civil insitutions, public auctions throughout the nineteenth century the great process are repossessing.
DUMPING (AND Read More
Marketing: process and vocabulary
Read MoreMarketing Cheet Sheet
Strategic planning: defining company mission, setting objectives, designing business portfolio, planning marketing. Marketing strategy: analysis, planning, implementation, control/product, price, place, promotion/positioning, segmentation, targeting, differentiation/customer value and relationships. Four Cs: customer cost, solution, convenience, communication. Plan, implement, control. Microenvironment: the company, suppliers, marketing intermediaries, competitors, publics, customers. Macroenvironment:
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