1.Market research: the collection and examination of information about things that people uy or might buy feelings about things that they have bought.Is the prices of gathering, analysing and interpreting information about a market, about service to be offered for sale in the market, and about the past, present and potential customers fo the product or service, research into the characteristics, spending habits, lotion and needs of your business’s target market, the industry

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·What are the schemes used in the social construction of meaning?

1.Person schemas: cognitive structures that describe the personality of others. Organize our conception of others.

2.Self schemas: structures that organise our conception of our own qualities

3.Group schemas (stereotypes): schemas regarding the characteristics of a particular social group

4.Role schemas: attributes that are typical of persons playing a particular role in a group

5.Event schemas (weddings, funerals, job interviews)

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1.-From a more linguistic aspect , the books evolved to treat other aspects like:

+ Correct Language: non-Discrimination , no vulgar.

+ Journalism: intimacy , professional secret , treatment of information , conduct of the journalist.

+ Separation of information from opinion/advertising.

+ Private Life or Honor rights are sometimes included.

+ Ideology , historical evolution an editorial principles of the medium.


1.Takes of the editorial board: 

-Interlocutor with the company

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