1.Why use market segmentation?: is always more commercially effective than mass marketing. This is because:-Buyers are more inclined to select products and services-Companies can better ‘cut through’ (break) if their message resonate.-Companies can be selective chase parts of the market. -Choosing with whom to do business (or not) the most important principle of segmentation. -Segmentation drives innovation.

2.Types of segmentation:

-Geo-demographic segmentation:

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For long span beams, prestressed concrete is used cos PS prevents occurrence of cracking. This is by applying an initial compressive load or ‘PS’ by high-strength steel tendons in a concrete member to enable it to counteract or neutralise the tensile stresses arisen during its service period.

PS-C +

1. PSC section remains uncracked under service load; reduced risk of corrosion to steel and hence improved durability; whole section is uncracked > higher stiffness & less deflection (i.e.

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myth:widely held but false belief or idea.

ritual: religious or solemn ceremony consisting of a series of actions performed according to a prescribed order.

doctrine:a belief or set of beliefs held and taught by a church, political party, or other group.

ethics : moral principles that govern a person’s behavior or the conducting of an activity.

axis mundi: is the world center, or the connection between Heaven and Earth.

Ghost Dance : reunite the living with spirits of the dead, bring the spirits of the

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