JOJO
3.17. USING MKT RESEARCH TO SEGMENT MARKETS
1.Why use market segmentation?: is always more commercially effective than mass marketing. This is because:-Buyers are more inclined to select products and services-Companies can better ‘cut through’ (break) if their message resonate.-Companies can be selective chase parts of the market. -Choosing with whom to do business (or not) the most important principle of segmentation. -Segmentation drives innovation.
2.Types of segmentation:
-Geo-demographic segmentation:
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PSC
For long span beams, prestressed concrete is used cos PS prevents occurrence of cracking. This is by applying an initial compressive load or ‘PS’ by high-strength steel tendons in a concrete member to enable it to counteract or neutralise the tensile stresses arisen during its service period.
PS-C +
1. PSC section remains uncracked under service load; reduced risk of corrosion to steel and hence improved durability; whole section is uncracked > higher stiffness & less deflection (i.e.
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myth:widely held but false belief or idea.
ritual: religious or solemn ceremony consisting of a series of actions performed according to a prescribed order.
doctrine:a belief or set of beliefs held and taught by a church, political party, or other group.
ethics : moral principles that govern a person’s behavior or the conducting of an activity.
axis mundi: is the world center, or the connection between Heaven and Earth.
Ghost Dance : reunite the living with spirits of the dead, bring the spirits of the
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