For long span beams, prestressed concrete is used cos PS prevents occurrence of cracking. This is by applying an initial compressive load or ‘PS’ by high-strength steel tendons in a concrete member to enable it to counteract or neutralise the tensile stresses arisen during its service period.

PS-C +

1. PSC section remains uncracked under service load; reduced risk of corrosion to steel and hence improved durability; whole section is uncracked > higher stiffness & less deflection (i.e.

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myth:widely held but false belief or idea.

ritual: religious or solemn ceremony consisting of a series of actions performed according to a prescribed order.

doctrine:a belief or set of beliefs held and taught by a church, political party, or other group.

ethics : moral principles that govern a person’s behavior or the conducting of an activity.

axis mundi: is the world center, or the connection between Heaven and Earth.

Ghost Dance : reunite the living with spirits of the dead, bring the spirits of the

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Theunique selling proposition(USP)is a marketingconcept first proposed as a theory to explain a pattern in successful advertising campaigns. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. This is advertising. Each advertisement must say to each reader: “Buy this product, forthis specific benefit.”

 target maarket

target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards.

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Samsung Electronics Co., Ltd.

Industries served

Consumer electronics (digital cameras, camcorders, TVs, blu-rays, laptops, home theaters, displays, tablets) 
Telecoms equipment (phones, smartphones) 
Semiconductors (DRAM, V-NAND, SSD, UFC) 
Home appliances (washers, refrigerators, microwaves, dishwashers, vacuums)

Geographic areas served

Worldwide (80 countries)


Suwon, Gyeonggi Province, South Korea

Current CEO

Oh-Hyun Kwon


US$177.365 billion (2015) 2.7% decrease over US$182.273

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