25.1 Marketing planning

Marketing plan sets out the marketing objectives (market share/ sales/ brand awareness), strategy, budget and the activities necessary to achieve objectives.

èOperational department: how much need to be available to sell at what times

èHuman resource: number of skills and staff needed at what times

èFinancial forecast: expected profits and cash flow

25.2 Elasticity of demand

Income elasticity: % change in quantity demanded divided by % change in income.

When income increases

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AAC a music file format of higher quality than MP3.

Capacity is the amount of space (room available) to store files.

Decode a file is to return it to its original format.

Dock is a device that connects an MP3 player to a computer.

Gigabyte is a unit of memory of hard drive capacity.

MP3 is the standard format for digital audio files (encoding sound files)

Lithium-ion battery is battery (a power source) in cell phones

Text message is a short, written message that a person sends to and from a cell phone.

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Ethics Vocab

Write your text here!Absolute: A principle that is universally binding and may never be overridden by another principle.

Abusive Fallacy: A type of informal fallacy in which we attack an opponent’s character rather than addressing his or her conclusion.

Act Utilitarianism: The theory that states “an act is right if and only if it results in as much good as any available alternative.”

Agapeism: An ethical theory based on the principle of love. Sometimes this is based on the New Testament injunctions

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opinion essay:An environment is the natural world that surrounds us. It is very important to keep it clean in order to live healthy and peaceful life. However, the environmental pollution has become one of the biggest threats for Earth. It can affect our future one day. People suffer from their own mistakes. Pollution endangers our existence and destroys our living environment. The future will either be green or not at all./////People are considered to be the most intelligent creatures

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2. Discuss the main characteristics of the upper classes society of New York at the turn of the 20th Century and exemplify them with Wharton’s The House of Mirth

Edith Wharton provides a critique of the upper classes society of New York in her novel The House of Mirth by criticizing two main aspects current at that period, the Gilded Age. It is important to remark the biographical content of the novel, since Wharton belonged to the New York’s aristocracy and therefore, encouraged  she wrote

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chuleta 1

Non-wacko Philosophers are (Pick 7):

Lovers of wisdom


Seekers of truth




Reckless individuals

Critically minded





Wisdom is the ability to use knowledge and intelligence for practical purposes.

Fields of Philosophy

The study of ultimate reality: metaphysics

The limit of human knowledge: epistemology

The science of reasoning: logic

The study of morals: ethics

The study of society: social/political

The study of values: axiology

-The study

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