Research Methods & Data Analysis Essentials
Evaluation Types Explained
Needs Assessment
Identifies what people need versus what they currently have.
Example: Survey students to see if mental health services are needed on campus.
Process Evaluation
Looks at how the program is being run.
Example: Are tutoring sessions happening on time and following the plan?
Outcomes and Impact Evaluation
Measures whether the program worked (did it make a difference?).
Example: Compare student stress levels before and after a mindfulness program.
Evaluability Assessment
Checks
Spotify’s Positioning and Product Strategies
Topic 3: Positioning
Define the positioning of the company (must be clear, different, and relevant):
Objective
Spotify is positioned as an innovative and consumer-focused music streaming application providing music and podcasts. Spotify is priced slightly above mass-market competitors, but it is positioned as an affordable and high-quality brand, which is accompanied by discounts for its target market, such as students. This increase in perceived quality aims to win customer trust and loyalty.
Subjective
Spotify
Read MoreMindsets, Education, and Learning Approaches
Growth vs. Fixed Mindsets in Education
Carol Dweck’s research highlights the crucial distinction between growth and fixed mindsets:
Key Differences and Characteristics
- Growth Mindset: Individuals with a growth mindset believe their abilities can develop through dedication and hard work. They embrace challenges, see effort as a path to mastery, and learn from criticism.
- Fixed Mindset: Individuals with a fixed mindset believe their basic qualities, like intelligence or talent, are fixed traits. They avoid