Digital Media Strategies: Content, Ethics & Sustainability
Introduction to Digital Media
Digital media refers to any form of content that is created, shared, or consumed using digital technology. Examples and platforms include: Starbucks, ISB, Instagram, Facebook, IKEA, and Spotify.
Content Marketing
Content marketing involves creating and sharing online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products and services. Because content marketing is all about
Read MoreFactotum Characters: Henry Chinaski, Jan, Laura & Key Figures
Characters
Henry Chinaski
Role: The narrator and chief character in Factotum. Henry Chinaski is a classic antihero.
He is green-eyed and the son of a workaholic World War I veteran who is critical of his son’s 4-F draft status during World War II for psychological reasons. Henry is addicted to alcohol and sex, and he has drunk his way through two years at Los Angeles City College while studying journalism.
He works when he must, flops in the cheapest places he can find, eats when he can, and drinks
Key 20th-Century Avant-Garde Art Movements
Futurism
Futurism was founded by the Italian Marinetti, who published his first manifesto in Paris in 1909. It expressed a total rupture with the past, showing admiration for mechanical civilization and technical progress: machines, speed, and great inventions like the train and the airplane. A consequence of this was the disregard for human subjects and fundamentals. To achieve the ideal of “free words,” the text does not use punctuation, and adjectives are deleted.
Cubism
Cubism: was created
Read MoreMachine Learning Concepts: Supervised, Unsupervised & Models
Unit 4: Machine Learning
1. Supervised Learning
Supervised learning is a machine learning approach in which the model is trained using labeled data. Each training example has an input and a corresponding correct output. The goal of the model is to learn a relationship or mapping between input features and the target output, so that it can predict outcomes for new unseen data.
Important Points
- Involves classification (output is a category) and regression (output is a number).
- The learning process is guided
Library Management Principles: HR, Finance, and Operations
Human Resources and Management (HRM)
Human Resources
Human Resources: Total manpower, categorized as Top, Middle, and Lower levels. These are living, dynamic, and skill-upgradable resources.
HRM Definition
HRM – Definition: Strategic and coherent management of people to achieve organizational goals.
Unit 13 – HRM Fundamentals
Need for HRM
- Learning and adaptability
- Organizational culture
- Innovation and growth
Purpose of HRM
- Survival and stability
- Quality services
- Competitive advantage
HRM Planning
- Strategic:
आधुनिक भारतीय संगीत की नींव: भातखंडे, पालुस्कर, सितार और गिटार
आधुनिक हिन्दुस्तानी संगीत के निर्माता
दोनों व्यक्तित्वों (पंडित वी.एन. भातखंडे और पंडित वी.डी. पालुस्कर) ने आधुनिक हिन्दुस्तानी संगीत को “शास्त्र” और “संस्था” देने में निर्णायक भूमिका निभाई।
Read MoreFostering Business Innovation and Legal Structures
Organizational Actions That Enhance or Hinder Creativity
The environment an organization cultivates significantly impacts its capacity for innovation. The following table contrasts actions that promote creativity with those that stifle it:
| Enhancing Actions | Hindering Actions |
|---|---|
| Encouraging Risk-Taking: Accepting that failure is a necessary part of learning and experimentation. | Punishing Failure: Creating a climate of fear where employees hide mistakes and avoid trying new things. |
| Providing Resources/Time: |
Software Quality Assurance: Defect Management and Metrics
Steps in Defect Management Process
Defect Prevention
Defects are prevented in the early stages of development. The main goal is to find and fix issues before they appear in later stages. Root cause analysis is done to stop similar defects from happening again.
Deliverable Baseline
When a software version is stable and ready for testing, it becomes the “baseline.” Future changes and tests are done based on this baseline.
Defect Discovery
Defects are found during testing. Steps:
- Find defect – Identify
Market Segmentation: Requirements, Methods, and Positioning Strategy
Understanding Market Segmentation
Market segmentation is defined as the process of dividing a heterogeneous market into homogeneous groups based on several common characteristics. This division allows for the application of a differentiated commercial strategy tailored to each group. The final aim of segmentation is to identify homogeneous groups within a large, heterogeneous market.
Key Dimensions of Segmentation
- A Process: It develops through a series of sequenced tasks and actions.
- Division into
Project Management Fundamentals: PMBOK Processes & Roles
PMBOK: Definition and Core Components
The Project Management Body of Knowledge (PMBOK) is a document published by PMI (Project Management Institute) that includes traditional and emerging good practices. Organizations use it to build policies, procedures, rules, and Tools & Techniques (T&T) for managing projects. It describes the knowledge within the Project Manager profession, who must tailor the application of PMBOK knowledge to each specific project.
PMBOK Components
Project Life Cycle
Project