E-Business & Digital Marketing: Benefits, Characteristics & Strategies
E-Business: Utilizing the Internet for Business Goals
E-Business involves achieving business objectives through the effective use of the internet.
Digital Media
Digital media encompasses electronic formats that function using digital codes via computers, cellular phones, smartphones, and other digital devices.
Digital Marketing
Digital marketing utilizes all digital media, including the internet, mobile devices, and interactive channels, to develop communication and exchanges with customers.
Benefits
Design Thinking vs. Rational & Creative Methodologies
Comparing Design Thinking Methodologies
Problem Recognition:
- Rational Model Cycle (RMC): Assumes complete problem identification and understanding. Relies on pre-selected experts, limiting cross-functional collaboration. Convergent, rational, and linear thinking. Partners and customers are not involved.
- Traditional Creative Cycle (TCC): Explores and immerses to identify problems or opportunities. Uses intuition and creative insight to recognize emerging issues. Convergent thinking, linear. Partners
Industry 4.0 vs 3.0: Key Differences & Advantages
Industry 3.0 vs. Industry 4.0
Industry 3.0
- Automation is key: Factories use machines controlled by computers, but people still make most of the decisions.
- Humans manually planned based on past experiences, aiming to optimize production through methodologies like lean manufacturing.
- IT systems are closed and focused on production, without connections to other parts of the company.
- Focuses on mass production.
- Objective: to save money.
Industry 4.0
- Interconnectivity is key: Machines, devices, and systems are
Barcelona’s Digital Marketing Job Market & Skills
Labor Market in Barcelona
Barcelona is a hub for start-ups, tech companies, and global brands, with a focus on innovation and digital transformation.
Key Sectors
- E-commerce
- Tech start-ups
- Tourism
- Creative industries like fashion and design
There is an increasing demand for digital marketing roles due to the shift to online platforms.
Digital Marketing Trends
- Remote Work & Hybrid Models: Many companies offer flexibility in work arrangements, making it important to showcase adaptability.
- Focus on Sustainability:
Commercial Structures, Trends, and Merchandising
Commercial Structures
- Sales in free services
- The appearance of large surfaces
- Development of small specialty shops, integrated trade
- Progressive loss of traditional retail market share
- The application of advanced methods and management techniques
Commercial Forms
- Traditional Trade: A selling system where the customer is served by a seller, showing offers and outputs that are requested by clients.
- Free Trade Sale Service: There is direct contact between the consumer and the goods. The products are located
Sensory Branding: Creating Memorable Experiences
Sensory Brand Experience: Key Concepts
Sensory Brand Experience (SBE) is how brands engage the five senses to create memorable experiences that stick in customers’ minds. This happens through different sensory inputs, from sight to sound, and even how a brand feels physically.
Key Elements:
- Brand Setting: The environment, objects, and details (like scents, lighting, or decor) that shape how people view the brand. Brand characteristics can be intentional or unintentional.
- Example: A coffee shop that