Immersive Technologies: Reality, Virtual Worlds, and Data Insights

The Evolution of Storytelling and Digital Reality

Humans have always desired to tell and experience stories. Our journey has progressed from theater to cinema, live TV, video games, and now, Digital Reality. Thanks to technology, we have transitioned from being mere viewers to becoming the main characters in these narratives.

The Era of Smart Devices

We live in a fully digital and connected world. Everyone uses smartphones and the internet. Technology is ubiquitous in our everyday lives, from social

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Neuromarketing Metrics for Website Optimization

Understanding user behavior is crucial for optimizing website design and content. Neuromarketing provides objective metrics to measure attention, emotional engagement, and cognitive load.

Key Neuromarketing Tools for Website Analysis

  • Eye Movement and Fixation

    Tracks where users look and for how long. This helps identify key elements that capture attention and assess navigation ease. It reveals what visual elements are effective.

  • Eye Blinking

    Indicates user focus and fatigue. Fewer blinks often suggest

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Essential Digital Communication Concepts

OTT (Over-the-Top) Platforms

Platforms deliver audiovisual content via the internet, bypassing traditional distributors like cable or satellite.

Examples: Netflix, HBO Max, Disney+, Prime Video.

  • Allow on-demand access.
  • Challenge traditional broadcasting.

Public Opinion

Collective social views and attitudes toward a topic or issue, shaped by:

  • Media coverage
  • Social environments
  • Political speeches
  • Opinion leaders (influencers, journalists, etc.)

Crucial in influencing policy and societal norms.

Net Neutrality

The

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Future Forward: Insights from Innovative Business & Tech Talks

Key Insights from Innovative Business & Tech Talks

Featured Presentations: Innovation & Impact

  • Lluís Molas – “Introduction to Programming” (ESIC Garage)
    This talk introduced the basics of programming and its relevance in today’s digital world. Lluís Molas aimed to explain how programming works, the differences between languages, and the importance of learning computational thinking. The session combined historical context, coding fundamentals (like loops, conditions, and events), and
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Mastering Customer Relationship Management & Data Strategies

Understanding CRM: Importance & Types

Customer Relationship Management (CRM) is how businesses manage interactions with customers. It uses tools and strategies to improve relationships, enhance customer satisfaction, and drive sales growth.

CRM systems collect customer information from various touchpoints like websites, emails, phone calls, social media, and chat platforms. This comprehensive data helps companies gain deeper insights into their customers.

Why CRM is Important

  1. Stronger Customer Relationships:

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Comprehensive Innovation Management Framework

Innovation Trend Exploration and Integration

Objective: Identify and map top 10 relevant innovation trends annually.

Key Goals

  • Detect at least 5 new trends per semester.
  • Generate 5 actionable opportunity briefs per quarter.

Essential Inputs

  • Organizational objectives and strategy
  • Customer feedback
  • Technological surveillance plan

Core Activities

  • PESTEL analysis
  • Trend research
  • Technology mapping

Expected Outputs

  • Identified opportunity areas
  • Emerging challenges report
  • Briefs for strategic planning

Performance Metrics

  • Number
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