E-Business & Digital Marketing: Benefits, Characteristics & Strategies

E-Business: Utilizing the Internet for Business Goals

E-Business involves achieving business objectives through the effective use of the internet.

Digital Media

Digital media encompasses electronic formats that function using digital codes via computers, cellular phones, smartphones, and other digital devices.

Digital Marketing

Digital marketing utilizes all digital media, including the internet, mobile devices, and interactive channels, to develop communication and exchanges with customers.

Benefits

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Design Thinking vs. Rational & Creative Methodologies

Comparing Design Thinking Methodologies

Problem Recognition:

  • Rational Model Cycle (RMC): Assumes complete problem identification and understanding. Relies on pre-selected experts, limiting cross-functional collaboration. Convergent, rational, and linear thinking. Partners and customers are not involved.
  • Traditional Creative Cycle (TCC): Explores and immerses to identify problems or opportunities. Uses intuition and creative insight to recognize emerging issues. Convergent thinking, linear. Partners
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Industry 4.0 vs 3.0: Key Differences & Advantages

Industry 3.0 vs. Industry 4.0

Industry 3.0

  • Automation is key: Factories use machines controlled by computers, but people still make most of the decisions.
  • Humans manually planned based on past experiences, aiming to optimize production through methodologies like lean manufacturing.
  • IT systems are closed and focused on production, without connections to other parts of the company.
  • Focuses on mass production.
  • Objective: to save money.

Industry 4.0

  • Interconnectivity is key: Machines, devices, and systems are
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Barcelona’s Digital Marketing Job Market & Skills

Labor Market in Barcelona

Barcelona is a hub for start-ups, tech companies, and global brands, with a focus on innovation and digital transformation.

Key Sectors

  • E-commerce
  • Tech start-ups
  • Tourism
  • Creative industries like fashion and design

There is an increasing demand for digital marketing roles due to the shift to online platforms.

Digital Marketing Trends

  • Remote Work & Hybrid Models: Many companies offer flexibility in work arrangements, making it important to showcase adaptability.
  • Focus on Sustainability:
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Commercial Structures, Trends, and Merchandising

Commercial Structures

  • Sales in free services
  • The appearance of large surfaces
  • Development of small specialty shops, integrated trade
  • Progressive loss of traditional retail market share
  • The application of advanced methods and management techniques

Commercial Forms

  1. Traditional Trade: A selling system where the customer is served by a seller, showing offers and outputs that are requested by clients.
  2. Free Trade Sale Service: There is direct contact between the consumer and the goods. The products are located
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Sensory Branding: Creating Memorable Experiences

Sensory Brand Experience: Key Concepts

Sensory Brand Experience (SBE) is how brands engage the five senses to create memorable experiences that stick in customers’ minds. This happens through different sensory inputs, from sight to sound, and even how a brand feels physically.

Key Elements:

  • Brand Setting: The environment, objects, and details (like scents, lighting, or decor) that shape how people view the brand. Brand characteristics can be intentional or unintentional.
    • Example: A coffee shop that
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