Change management comprises the processes, tools and techniques used to manage the people side of change and achieve desired business outcomes. Ul:mately, change management focuses on how to help employees embrace, adopt and utilize a

change in their day-to-day work. Change management is both a process and a competency.

Frederick Winslow Taylor:

His original motivation was to identify and address issues of efficiency in the industrial workplace by systematically

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The 20th century is a turbulent age. With the rise of modern industry, the economy has developed rapidly, but people are mentally dominated by panic and not free, and the alienation between individuals and nature, society, others and even self is magnified. In the World War I, human beings use the weapons invented by science and technology to massacre their own kind, and the concepts of freedom, love, and humanity in the western society have been ruined by war. Western civilization was thrown into

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1.5 Protection vs. Integration

Protectionism: The protection objective is to keep alive domestic production and to increase import prices. For this purpose, it uses different instruments:

Tariffs: taxes on imported goods to protect the domestic industry. An external tariff is a ‘tax’ on foreign products introduced in the domestic market. The effect is that its price is higher and it its more difficult to compete with domestic products.Quotas on imports: is a limitation of the quantity of foreign

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exam final

Literary terms


A brief and indirect reference to a person, historical event, cultural event, political event, or idea.


The device of using character and/or story elements symbolically to represent an abstraction in addition to the literal meaning.


Comparing two objects for the purpose of explaining something. For example: a heart and a pump.

Deus ex machina:

 circumstance where an implausible concept or a divine character is introduced into a storyline for the purpose of resolving

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1.A communication is a symbolic process whereby reality is produced, maintained, repaired, & transformed is:


2.Lasswell´s model of communication is expressed as: Who says what in which channel with what effect.TO WHOM

3.The mass society theory idea that media R dangerous drug, or a killing force that directly & immediately penetrates a persona s system s summed up in the: HYPODERMIC NEEDLE THEORY

4.Communication is best defined as THE PROCESS OF CREATING

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John SteinbeckOf Mice and Men (1937)Critical success based on his own experiences as a ranch-hand in California during the 1920s. 1) To what extent is Of Mice and Men a novel of protest? Why? Strong take advantage of the weak, there is a hierarchy among the poor and disabled, with no position in society, but some of them are weaker. a social and economic criticism against capitalism, as the depression had abandoned many people who were at the bottom of the social scale and this is not the image

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