The sense of vision occupies a large space in
our brain , which is called the occipital cortex. We use the eyes to visualize
and then store information for later analysis. When we analyse information that
we see, we use our perception to extract meaning from what we see.  The perception model action explored the two
parts in our brain responsible for visual perception: the dorsal stream and the
ventral stream.  However, vision is not
only a biological process; it is also a form of social awareness and

Read More


¡Escribe tu textthe study of morality aims to understand where the principles of right and wrong come from and how they work.  is right or wrong but we are unable to explain the reasons of why we think that way. This is called ‘moral dumbfounding’, which opens the question to different theories and research exploring moral nature.  On one hand, nativism argues that moral knowledge and emotions are instinctive; a product of evolutionary history with a strong genetic base. On the other hand, Read More


1.Dorsal and ventral stream.

Dorsal stream: stream of processing ascends from the occipital cortex to the parietal cortex and is involved in spatial awareness and action. It is often referred to as the ‘where’ or ‘how’ pathway because of its functions. Ventral stream:  Also known as the ventral pathway, this stream of processing descends from the occipital cortex to the inferior temporal cortexand is involved in objects recognition. It is often referred to as the ‘what’ pathway owing

Read More



1.Marx:2.Adorno & Horkheimer:

-Institute of Cultural Research at Frankfurt University -Reinterpret Marx.

-Critical Theory needed to build a true democracy.-The role of “Culture” and “Mass Culture”:

+ Cultural industry is capitalist because mass culture is imbued with capitalistic ideology of the upper class.+ Cultural commodities are sold , inferior to high art.

+ High art disturbs , contradicts , is a conflict/Low art is totalizing mastication , hide conflict.+ Systematic

Read More

research method



the loss of participants in the course of a study when they fail to complete it



occurs when knowledge, services, or other experiences intended for one group are unintentionally received by another group (when future participants learn information from previous participants that they are not supposed to know until after data collected is completed)


efficiency assessment

in program evaluation, the process of weighing the program’s benefits and effectiveness in relation to

Read More

Experimental Exam 2

Chapter 1

1.1 How Psychologists Acquire Knowledge

Studies of behaviors

- animals

- people

Research methods

- Research question dependent

What do you want to know?

- Wide variety of methods

Which one to use depends on the research question you want to answer

Quiz Questions

1. How do psychologists know things?

- Systematic study using scientific method

2. What drives the development of a research design?

- The research question you’re trying to answer

3. How do you know what research method to use?

- Pick the method

Read More