Crafting Effective Advertising Messages for Target Audiences
Development of the Advertising Message
Creation Process can be defined as a creative process that transforms a request from a poster into an idea that is embodied in a message. The communication process informs the advertiser’s product to your target audience. The creative act chase: “The creation of an idea, the story to convey the message, the whole expressive substance, and a receiver receives the communication process between the advertiser and its audience, which began when the poster poses
Read MoreUnderstanding Spanish Renaissance Painting and Its Influences
IP Nicaragua Residency Spanish
Spanish painting during the Renaissance is characterized as sculpture, marked by the scarcity of secular subjects, which are so common in Italian or Nordic painting, and its almost exclusive dedication to religious themes. Only in some selected environments (nobility, royal collections) do we find mythological paintings, mostly of Italian origin, and portraits. The key customers of Spanish painters were the Church.
Moreover, Spanish painters were slow to join the new
Cultural Heritage: Capoeira, Qipao, and Ta Moko
Capoeira: Martial Art and Cultural Expression
Capoeira, originating in 16th-century Brazil, is a unique blend of martial arts, dance, acrobatics, and music. Developed by African slaves as a form of self-defense and resistance, it was disguised as dance to avoid detection. Capoeira emphasizes strategy over strength, with fluid movements performed in a roda (circle), accompanied by instruments like the berimbau and singing. Gaining global recognition since the 1970s, Capoeira is practiced in over 150
Read MoreThe Impact of the 19th Century on Art and Architecture
ITEM 11 In the nineteenth century, the Contemporary Era begins, following the French Revolution and the Industrial Revolution, which turn France and Britain into the most important European sources, both historical and artistic. From a political perspective, the fundamental restoration of the monarchy occurs after the Congress of Vienna in 1815, the year of Napoleon’s defeat, along with the bourgeois revolutions in 1820, 1830, and 1845, and the expansion of world imperialism and Western colonialism.
Read MorePablo Gargallo’s Masterpiece: The Prophet
Pablo Gargallo’s The Prophet
Creation and Influences
Date: 1933
Type: Free-standing
Material: Bronze
Style: Cubist
Theme: Power of Word, Truth
Location: Museo Nacional de Arte Reina Sofía
Pablo Gargallo emigrated with his family in 1888. He studied at the School of Arts and Crafts and associated with modernist artists in Barcelona. Modernism heavily influenced his early work. In 1903, he moved to Paris, where he connected with the avant-garde, notably Picasso. This led to a shift towards Cubism and Expressionism,
Baroque Art: Sculpture and Painting of the 17th Century
Baroque Sculpture
Baroque sculpture is a highly expressive movement, characterized by dramatic faces and detailed clothing.
Bernini
Ecstasy of St. Teresa: Bernini’s grand and monumental sculptures prioritized expressive emotion. His masterful use of various materials, including marble and bronze, showcases his technical skill.
Painterly Effects
Baroque sculptors employed polychrome (in Spain) and various colored marbles to achieve painterly effects. Many works appear staged, as if for a theatrical presentation
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