parte 1
Brand equity – The classic definition is: a set of brand assets and liabilities linked to a brand, its name, and symbol that add to (or subtract from) the value provided by a product or service to a firm and/or that firm’s customers.
Types of brand equity
1.Customer brand equity is the value customers receive from a brand, less the value they receive from a generic product. Customer brand equity comprises value received before purchase — pre-purchase equity, and value received after purchase
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Public relations - embraces publicity but is broader; PR includes other ways of
gaining favorable responses. Typical PR activities include donating money to charity, giving speeches, participating in community activities, sponsoring events, and other public-facing activities and the organizational function that manages the firm’s communications to achieve a variety of objectives, including building and maintaining a positive image, handling or heading off unfavorable stories or events, and maintaining
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2.5 elements of body language you can consciously work on:
-Posture: This will enhance your positive aura and will help you be more calm and make you appear more responsible and reliable. Few basics: + Stand tall with straight shoulders while leaning forwards slightly. + Keep your posture open by not folding your arms across your body.+ Dont tuck in your hands in your pockets, keep them free to gesture. + Work on improving your body language.
-Facil expression: Use your face to show you´re a friendly
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Terms:
·Given circumstances: the who what where when why during a particular scene of a play
·Stage terms (up down left right, full front, open out, etc):
oStage left/right: It is from the point of view from the stage
oHouse left/right: It is from the point of view of the audience
oUpstage: it is the back of the stage, away from the audience
oDownstage: it is the front of the stage, near the audience
oCenter: Center of the stage.
oFull Front: Facing the audience.
oFull Back: Facing away from the audience.
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Scene I
Polonius: Reynald I will want you to spy on my son and find out what he’s doing in Paris, who’s he hanging out with, how much money he spends and where he lives.
Reynaldo: I will, my lord
Polonius: Don’t make specific questions and pretend you don’t know him very well.
Reynaldo: I’ll do my best.
Polonius: Safe trip, and don’t trust gossip, see what he’s up to with your own eyes.
Polonius smiled broadly and shook Reynaldo’s hand.
Polonius: Farewell
As Reynaldo was going out he
Religioncheat sheet
Exam Study Notes Period 1-Religion
Jesus Christ meaning: “Jesus” (God saves),”Christ”(A
What does Prayer do?:Prayer helps us to better communicate with Jesus as we would a good friend.Our friends are there to share many emotions with us and watch us triumph over many challenges just as Jesus is there for us for all these things.
Types of Prayer:
Petition (our needs)
Intention (the needs of others)
Thanksgiving (giving thanks to all we have)
Sorrow (expressing our sorrow or seeking forgiveness)