Brand Building and Positioning Strategies in the Wine Market
Lifestyle Segmentation in the Wine Market
Lifestyle segmentation is highly relevant in the wine market due to religious and health factors. Wine is often associated with sophistication and intelligent weekend entertainment, such as winery visits and tastings.
The perception of wine has shifted from an everyday product to a luxury, making it increasingly lifestyle-oriented.
Besides lifestyle, other segmentation criteria include:
- Geographic location
- Age
- Income
- Gender
- Education level
- Buying habits
Positioning
Read MoreItalian Gothic Painting: Siena and Florence Schools
Italian-Gothic style, the Italian Primitives
– Two schools of Italian painters relevance to France in their work will lead and which will set the guidelines to be followed by the Gothic painting from the late thirteenth century to the mid-fourteenth of Siena School and the School of Florence.
– General features of the style:
+ In Italy remains the leading role of the frescoes.
+ Wealth color, deep blue, deep reds, yellows, pinks that are not natural and are adapted to the psychology of the characters.
A Literary Guide to Victorian and 20th Century Literature
Victorian Literature
Key Terms and Concepts
Punch
A satirical magazine inaugurated in 1841, where William Makepeace Thackeray published a humorous description of the World Exhibition. Punch was known for critiquing Victorian society through drawings and writings.
Victorian
While literally describing things and events during Queen Victoria’s reign, “Victorian” carries connotations of “prudish,” “repressed,” and “old-fashioned.” However, these terms don’t fully encompass the era’s complexity, often considered
Read MoreBhimayana: A Graphic Exploration of Untouchability and Caste Discrimination
Introduction
“Bhimayana: Experiences of Untouchability” is a graphic novel that aptly justifies its title through its profound exploration of the lived realities of untouchability and caste discrimination in India. Authored by Srividya Natarajan and S. Anand, and illustrated by Durgabai Vyam and Subhash Vyam, the novel intricately weaves together the life and legacy of Dr. B.R. Ambedkar with the broader socio-political context of Dalit struggles.
The Title: A Homage to Dr. B.R. Ambedkar
The title
Read MoreMastering Effective Communication: From Presentations to Interpersonal Skills
Presentation Skills
What is a Presentation?
A presentation is a structured, prepared oral account of a topic, typically enhanced with visual aids, aimed at convincing the audience to accept new ideas or viewpoints. Examples include business pitches, product demonstrations, academic lectures, and motivational speeches.
Characteristics of a Good Presentation
- Clear Structure: Logical flow of ideas that helps the audience understand and follow the content.
- Audience-Focused: Tailoring the presentation to
Marketing & Communication Strategies: A Comprehensive Guide
7 Ps of Marketing
The 7 Ps of marketing are: product, price, place, promotion, process, physical evidence, people. This framework helps companies review and define key issues that affect the marketing of their products and services, especially in the digital landscape.
Pressure Groups vs. Lobby Groups
Pressure Groups
A pressure group is an organization that tries to influence public policy in the interest of a particular cause. For example, Greenpeace.
Lobby Groups
Similar to a pressure group, but focused
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