art history midterm two

Europe in 16TH Century (Hight Renaissance)- Age of social, intellectual, & religious ferment that transformed European culture.  Spirit of discovery; travel; exploration, Self-confident humanism, stability & order, admiration of classical forms, explosion of information aided by book printing, Artists more mobile; styles less regional, Rome grows in importance especially under Julius II (Pope 1503-1513), 100,000 people (only London & Paris larger) 1494 Expulsion of Medici from Florence.

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parte 1

Public relations - embraces publicity but is broader; PR includes other ways of

gaining favorable responses. Typical PR activities include donating money to charity, giving speeches, participating in community activities, sponsoring events, and other public-facing activities and the organizational function that manages the firm’s communications to achieve a variety of objectives, including building and maintaining a positive image, handling or heading off unfavorable stories or events, and maintaining

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parte 1

Brand equity – The classic definition is: a set of brand assets and liabilities linked to a brand, its name, and symbol that add to (or subtract from) the value provided by a product or service to a firm and/or that firm’s customers.

Types of brand equity

1.Customer brand equity is the value customers receive from a brand, less the value they receive from a generic product. Customer brand equity comprises value received before purchase — pre-purchase equity, and value received after purchase

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2.5 elements of body language you can consciously work on:

-Posture: This will enhance your positive aura and will help you be more calm and make you appear more responsible and reliable. Few basics: + Stand tall with straight shoulders while leaning forwards slightly. + Keep your posture open by not folding your arms across your body.+ Dont tuck in your hands in your pockets, keep them free to gesture. + Work on improving your body language.

-Facil expression: Use your face to show you´re a friendly

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Section C

what are the advantages of plants using in interiors designing, Explain how can a plant acts a focal point or specimen plant? For designing the courtyard of a luxurious house, what kind of environment plants would you suggest and why?

Plants provide more than a decorative touch to the indoor environment.The Manual of Interior Plantscapingauthor Kathy Fediw explains how they bring people together, help them relax, and create an environment for cooperation and collaboration.


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    1. In ancient Greek mythology gods are depicted with multiple heads. This is because?

      1. Multiple hands represent multiple abilities and allows them to sustain multiple icons.

      2. It allows the gods to be presented as moving objects.

      3.   Both A and B  

    2. Which ones of the following characters are three of Vishnu’s avatars?

      1. Ganesha, Vamana, Kurma

      2. Rama, Krishna, Buddha

      3. Sarasvati, Rama, Lakshmi

    3.    Period of history in which the Middle Ages were left behind, to begin what was then

             known as Modern.

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