JOJO
3.13. TELEPHONE INTERVIEWS
1.Cati: Computers have replaced questionnaire in telephone interviews. Phone Interviews guided by a questionnaire displayed on the screen of a computer. The interviewer records answers via the keyboard entering numbers pre-coded responses displayed on the screen. Advantages of cati: the interviewer is more free, data processing is eliminated, less costs and erros, the analysis at the final…
2.Carrying out a interview:
-Before the interview begins: the interviewer should
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PRODUCT AND CONSUMER SATISFACTION
The products of an organization help to create the image of the firm in the mind of the consumer. This image is reflected in the customers’ perceptions and feelings about its goods or services. People purchase products to satisfy needs or wants and obtain benefits as a result, normally exchanging it by money. Main principles in strategic marketing approaching comes from T. Levitt vision in Marketing Myopia (Levitt, 1960) and its key facts could be defined as follow:
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UNIT 10jojo
UNIT 1
1.Paradigm: the result of habits, customs and beliefs set. Paradigms are model, representation and interpretations of universally recognized world that supply references to a scientific community to face problems and identity solutions. Science involves through and thanks to paradigms.
2.Evolution: static pages, show case function/user-focused services, little update, webmaster only emiting, passive role, only receiving, poor feedback.
3.From web 2.0 to 3.0, the semantic web:
-What?: Incorporates
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