Entrepreneurship & Project Management Essentials
Support Schemes for Women Entrepreneurs
Women entrepreneurship is supported by various government and non-government initiatives that provide financial, technical, and educational assistance. Some of the key schemes include:
Central Government Initiatives
- National Board for Micro, Small, and Medium Enterprises (NBMSME): Supports MSME growth, including women-led businesses.
- National Small Industries Corporation (NSIC): Offers marketing, credit, and technology support.
- NABARD (National Bank for Agriculture
Essential Guide to ISO Standards, Audits, and Material Handling
Environmental Audit (ISO 14000)
An Environmental Audit is a systematic evaluation of an organization’s compliance with environmental regulations, policies, and performance standards. It helps businesses identify environmental risks, improve sustainability, and ensure regulatory compliance.
ISO 14000 & Environmental Audits
ISO 14000 is a set of international standards for Environmental Management Systems (EMS) developed by the International Organization for Standardization (ISO).
The most crucial
Read MoreTourism’s Impact: Balancing Conservation and Community
The sustainable development of tourism is clearly dependent on the involvement and empowerment of local communities. According to Ashworth, “All management of the past is a partnership of some sort between regulatory planning designed to manage functional change to achieve desirable goals and private individuals and companies pursuing their interests as owners, entrepreneurs, or customers.”
Visitor Management Techniques
In order to implement a successful visitor management policy, some possible techniques
Read MoreIndian Government Schemes for Financial & Social Support
Stand-Up India Scheme
The Stand-Up India Scheme aims to promote entrepreneurship among women, Scheduled Castes (SC), and Scheduled Tribes (ST). It provides loans ranging from ₹10 lakh to ₹1 crore for setting up greenfield enterprises in manufacturing, services, or trading sectors.
Benefits:
- Financial Support: Large loans for business establishment.
- Focus on Inclusion: Encourages participation of marginalized groups.
- Promotes Entrepreneurship: Supports new ventures and startups.
- Employment Generation:
Maximizing Performance Through Workforce Engagement
Why Engage Your Workforce?
Why do we want to engage the workforce? Customer satisfaction is correlated with employee satisfaction, and employee attitudes correlate strongly with higher profits. Key employee attitudes are strongly correlated with profits.
Key Drivers of Workforce Engagement
Drivers of engagement include:
- Commitment to organizational values
- Knowing that customers are satisfied with products and services
- Belief that opinions count
- Clearly understanding work expectations
- Understanding how personal
Promotional Tools and Integrated Marketing: A Comprehensive Analysis
Promotional Tools & Integrated Marketing Communications (IMC)
Promotional Tools
Promotional tools are the tactics and strategies companies use to communicate with their target audience and persuade them to buy their products or services. These tools help build brand awareness, increase sales, and create customer loyalty. The main promotional tools include:
- Advertising – Paid, non-personal communication through various media (TV, radio, print, online, social media, billboards).
- Sales Promotion