marketing

-Integrated logistics management:The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system.

-Promotion mix:the specific blend of promotion tools that the company uses to engage customers, persuasively communicate customer value, and build customer relationships

-Madison & Vine:a term that has come to represent the merging of advertising and entertainment in an effort to

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Sd

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Summaries

Ch 1


•Real assets create wealth. Financial assets represent claims to parts or all of that wealth. Financial assets determine how the ownership of real assets is distributed among investors.

•Financial assets can be categorized as fixed-income (debt), equity, or derivative instruments. Top-down portfolio construction techniques start with the asset allocation decision—the allocation of funds across broad asset classes—and then progress to more specific security-

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r

Brain storm: 1.Education in values. 2.Importance of education. 3.Educate through new technologies. 4.How education has changed

Outline: INTRO: we must strive every day to achieve a better society, and education is the key to changeP1: It is necessary to see education as a motivation to be more, instead of a motivation to have moreP2: four fundamental learnings of education.P3: training children for life in society. Conclussion: It is essential to be an inspiration to your students in every way.

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Eco

1. Refer to Figure 1. From the figure it is apparent that 
 c. New Zealand has a comparative advantage in producing wool, relative to the rest of the world.(C)

2. Refer to the figure above. When trade in wool is allowed, consumer surplus in New Zealand  c. decreases by the area B + D. (C)

3.Since air pollution creates a negative externality, a. social welfare will be enhanced when some, but not all air pollution is eliminated. (A)

 4. At the local park there is a playground for children to use.
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Eco

1. Refer to Figure 1. From the figure it is apparent that 
a. New Zealand will experience a shortage of wool if trade is not allowed. b. New Zealand will experience a surplus of wool if trade is not allowed. c. New Zealand has a comparative advantage in producing wool, relative to the rest of the world. d. foreign countries have a comparative advantage in producing wool, relative to New Zealand. (C)

2. Refer to the figure above. When trade in wool is allowed, consumer surplus in New Zealand a. increases
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FIN

Chapter 11

Percentage Return = Capital Gain + Dividend/ Initial Share price; Dividend Yield = Dividend/ Initial Share Price; Capital Gain Yield = Capital Gain/Initial Share Price; 1 + real rate of return = 1+ Nominal ROR/ 1+ inflation rate; Risky Premium: The return differentials between risk free treasury bills and risky securities; also known as the added return required by investors to invest in risky securities; Average Rate of Return: R = (R1 + R2…….Rt)/ T; Measuring Risk Variance : Average

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