Mastering Blue Ocean Strategy and Strategic Roadmapping
Blue Ocean Strategy and Market Creation
Blue Ocean Strategy focuses on creating new market space rather than competing directly in existing market space. A red ocean is a crowded competitive environment where firms fight over existing demand. A blue ocean seeks to make competition less relevant by creating a new value proposition.
Blue Ocean Strategy is supported by practical tools:
- Strategy Canvas
- Four Actions Framework
- ERRC Grid
- Six Paths Framework
Together, they diagnose current market logic and help
Read MoreStrategic Management Frameworks and Business Analysis
1. Strategic Process
Mission / Vision / Objectives → External analysis → Internal analysis → SWOT → Strategy choice → Implementation → Control
2. Mission, Vision, and Objectives
- Mission: Why the company exists.
- Vision: Where the company wants to go.
- Objectives: Specific, measurable goals.
- Values: Principles of behavior.
3. PESTLE: Macro Environment Analysis
- P — Political
- E — Economic
- S — Social
- T — Technological
- L — Legal
- E — Environmental
4. Porter’s Five Forces
Used to analyze industry
Read MoreStrategic Management Essentials: Strategy, Analysis & Governance
Module 1 — Introducing Strategy
| Topic | Key Points |
|---|---|
| Definition of Strategy | Allocation of resources to achieve competitive advantage and long-term value creation |
| Strategic Decisions | Long-term; environment-dependent; aims to gain or defend advantage |
| Strategy Statements | Vision: desired future • Values: stable principles • Objectives: measurable (financial, market, TBL) |
| Levels of Strategy | Corporate: scope & value across units • Business: how to compete • Functional: support strategy |
| Strategy Process | Understand |
Business Environment: PEST Analysis & Porter’s Five Forces
The Economic and Social Business Environment
A company is an open system that is related to the economic environment and social context in which it operates. Therefore, it is affected by variations that occur around them, such as changes in social customs or economic status. The study of external factors affecting the company begins by distinguishing between the generic environment and the specific environment, or closest to the organization. The generic environment is determined by the social and
Read MoreStrategic Management: Definition, Process, and Implementation
Strategic Management: Definition
Strategic management is the process where managers establish the long-term direction of an organization, set specific performance objectives, develop strategies to achieve these objectives considering all relevant internal and external circumstances, and undertake to execute the chosen action plans. The modern definition includes the analysis, decisions, and actions an organization undertakes to create and sustain competitive advantages.
Key Attributes of Strategic
Read MoreStrategic Business Units: Analysis, Management, and Environment
Strategic Business Units
Strategic Business Units (SBUs) are sets of activities that are sufficiently self-contained to formulate a separate competitive strategy. They are characterized by heterogeneity and different environments per activity.
Phases of Strategic Management
The phases of strategic management include strategic analysis, formulation, and implementation.
Responsibility: Top management has specific duties, including guiding the process and obtaining resources.
Rationality in Decision-Making
The
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