Integrated Marketing Communications: Strategies and Insights

Marketing and Communication Plan Structure

A marketing plan contains one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal.

1. State Your Business’s Mission

Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business’s main mission statement. Be specific,

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Connected & Autonomous Vehicles (CAVs): Benefits, Technologies & Architecture

Benefits of Connected and Autonomous Vehicles (CAVs)

Connected and Autonomous Vehicles (CAVs) offer numerous benefits through enhanced safety, efficiency, and convenience. By leveraging advanced sensors and communication technologies, CAVs reduce human errors, a major cause of accidents. Real-time communication between vehicles (V2V) and with infrastructure (V2I) helps detect hazards early, leading to preventive actions. CAVs optimize traffic flow, reduce congestion, and improve fuel efficiency.

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The Consultative Selling Approach in the Information Economy

The Information Economy

C-1, information economy – an economy where there is an emphasis on information processing.

4 Major Developments:

  • Major advances occur in information technology & electronic commerce.
  • Information is a strategic resource.
  • Business is defined by customer relationships.
  • Sales success depends on adding value.

Value-Added Selling

Value-added selling – improving the sales process to create value for the customer.

Inside Salesperson

Inside salesperson – performs selling activities at

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Understanding Computerized Accounting: Features, Benefits, and Tally ERP 9

Computerized Accounting Features

Simple and Integrated: Automates and integrates business activities like sales, finance, purchase, inventory, and manufacturing, providing accurate and up-to-date information.

Accuracy & Speed: Utilizes customized templates for fast and accurate data entry, automatically generating reports.

Scalability: Adapts to changing business volumes, accommodating transaction growth.

Instant Reporting: Generates real-time, high-quality reports due to speed and accuracy.


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A Comprehensive Guide to Artificial Intelligence: Concepts, Types, and Applications

Artificial Intelligence: An Overview

Artificial Intelligence (AI) comprises two words: “artificial” and “intelligence.” Artificial refers to something “man-made,” while intelligence denotes “thinking power.” Therefore, AI can be defined as “man-made thinking power.”

AI is a branch of computer science that focuses on creating intelligent machines capable of mimicking human behavior, thought processes, and decision-making abilities.

AI exists when a machine possesses human-like skills such as learning,

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Tally ERP 9: Comprehensive Guide to Accounting Features and Components

Gateway of Tally > F11: Features > F1: Accounting Features

1. Integrate Accounts and Inventory-This option has a significant effect on the Balance Sheet and Profit & Loss Account. If set to Yes, it extracts the stock/inventory balance figures from the inventory records and provides a drill down to the Stock registers from the Balance Sheet.

2. Income/Expense Statement Instead of P & L-By Default, this option is set to No.

If set to Yes – Tally.ERP 9 displays Income & Expenses

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