SIGLO XX
XXth CENTURY
During the 20th century, music had a great diversity of styles and currents that broke with stylistic unity in search of new music. At the end of the 19th century and the beginning of the 20th, two important musical currents developed:
– Impressionism: used modal, subtle or soft melodies and a great variety of musical colors, that is, timbres (using a variety of instruments in the orchestra such as the harp, glockenspiel or the piano). Highlight Debussy, Ravel or Dukas. Let’
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KABUKI: Music. The music in kabuki is performed live, by shamisen players and an ensemble known as the hayashi. … Within a single play, act, or even scene, a series of different genres of song+shamisen are employed as needed to musically accompany dance pieces, narrative sections, sections borrowing from the puppet theater, etc.barroco
religios vocal music:characteristics(compounf forms,orchestra,soloists and choir,parts:recitatives,arias and choirs)cantata(means music for singing,opposed to sonata,Teleman and Bach)oratorio(similar to an opera with a religious theme but without stage performance,more elaborate and longer than the cantata,introduces the narrator,Carissimi y Haendel)passion(oratorio about the passion and death of Christ,the narrator is the evangelist the soloist singers are the characters of the gospel and the choir
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2-WHAT DOES BAROQUE ADJECTIVE?
Meaning “Regularly shaped”. At first, the word in French was used mostly to refer pearls. Eventually, it came to describe an extravagant style of art characterized by curving lines, gilt and gelt.
3-MUSICAL INSTRUMENTS OF BAROQUE
a) What is a luthier?
Is a person who builds, adjust or repairs stringed an pulsed string instruments
b) Who was the most famous luthier?Amati, Stradivari and Guarnieri
c) Where did he come from?The italian city of Cremona
4- RELIGIOUS MUSIC:
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CONSUMER PRODUCT ADAPTION
Not all the consumers have the same reaction when “discover” a new product on the market. Some subjective aspects will appear on the first NPD step of launching. Several factors influence on the adoption process that comes from the recognition of the novelty (awareness) up to the first purchase (trial) and final adoption in a routine way of consumption. Consumer adoption process: awareness, interest, evaluation, trial and adoption. Some of this factors to be considered
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R2 2.1-COBA (Consumer-Oriented Brand Advertising): Brand focused directly toward individuals, delivered via a wide range of possible media. B2C. COBA is usually in mass media like tv, radio, news papers and specially true for national and international advertisers. TV is the best medium for driving and multi sense nature. For delivering couple messages must use other media. -Retail advertising: Involves both store-image and P/S offered, usually using local media. B2C. focus