Data Collection Techniques: Surveys, Interviews, and Questionnaires
Operations Staff Responsibilities
Operations staff are responsible for the computer center, telecommunications network, security hardware and software, implementing programs, and managing printers. The analyst must recognize the constraints of the new system based on the available technology.
Conducting Effective Surveys
Guidelines for conducting a survey include:
- Identifying problems, opportunities, and objectives
- Starting a project
- Addressing problems within the organization
Information Collection Techniques
Sampling
Sampling
Read MoreCRM: Strategies, Processes, and Key Concepts
Understanding Customer Relationship Management (CRM)
CRM is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. It involves four categories of markets: consumer, business, government, and international.
Relationship Marketing and CRM
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value.
Read MoreStrategic Marketing and Consumer Behavior
Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing Process
Step 1: Understanding Consumers and the Marketplace: Consumers’ needs and wants are fulfilled by market offerings: combinations of products, services, and information offered to satisfy a need or want. Beware of marketing myopia. Consider brand experiences (e.g., Disney experience)
Read MoreCommunity Health Project Planning: A Step-by-Step Approach
Planning Community Health Projects
Planning community health projects involves identifying priorities, setting aims and objectives, defining the target population, identifying resources, developing a strategy, assigning personal responsibility, creating a time schedule, establishing a budget, and devising an evaluation strategy.
Steps in Planning Community Health Projects:
- Identifying Needs and Priorities: Community analysis and goal setting.
- Setting Aims and Objectives: Defining what you want to achieve.
Research Design: Qualitative, Quantitative Methods & Error Types
Research Design
Probabilistic Methods (Random Sampling)
- Simple Random Sampling: Each member of the population has an equal chance of being selected. May not preserve population characteristics.
- Stratified Random Sampling: Divide the population into subgroups (strata) based on relevant characteristics, then randomly sample from each subgroup. Requires knowledge of population subgroups.
Non-Probabilistic Methods (Non-Random Sampling)
- Quota Sampling: Select participants based on predetermined quotas for
Marketing Models: AIDA, Kapferer Prism, and More
Kapferer Brand Identity Prism
The Kapferer Brand Identity Prism is a model that helps define a brand’s identity through six key facets:
- Physique: The physical characteristics and iconography of your brand. Examples include the Nike swoosh, Apple’s sleek styling, or easyJet’s bold orange color. The physique is the visual representation of your brand’s aspirations and desired perception. Consider the look, feel, and emotions inspired by your products or services.
- Personality: How a brand communicates,