Facebook and Twitter: Facts, Features, and Marketing Strategies
Facebook: Key Facts and History
Foundation Date: Cambridge, Massachusetts, 2004
Headquarters: Menlo Park, California
Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Chris Hughes, Dustin Moskovitz
Employees (March 2013): 4,900
Users (March 2013): 1.11 billion
Available: Multilingual (70 languages)
History
In February 2004, five students from Harvard University created the first Facebook platform as a way to connect with other students. The project became so popular that in a couple of months
Read MoreStrategic Global Marketing & PR: Industry Insights
Global Marketing & Business Fundamentals
Company Growth & Market Advantage
As companies recognize and embrace new concepts, their market advantage generally increases.
Promotional Mix Elements
Advertising, public relations, and other forms of communication are key components of the Promotion mix.
Global Company Marketing Advantage
A global company possesses a critical marketing advantage due to its extensive reach and scale.
Leading Product Category & Brand Example
An example of a leading product
Maximizing Customer Value: Strategies & Data Insights
Customer Relationship Management Strategies
Customer Satisfaction Programs
To satisfy customers better than the competition, we can establish three categories of programs:
- Service Programs to Customers: Through these, the company develops criteria and guarantees of excellence in all customer contacts and interactions.
- Fidelity Programs: A way to retain satisfied customers by working on incentives and rewards for repeat purchases.
- One-to-One Marketing Programs: Based on the personalized adaptation of
Understanding Advertising & Marketing Essentials
What is Advertising?
Advertising is a form of communication used in marketing to persuade or influence an audience to buy a product, use a service, or support an idea. It appears on TV, the internet, radio, billboards, magazines, and other media.
What is Marketing?
Marketing is the set of strategies and actions that businesses use to bring their products or services to consumers. The goal is to understand consumer needs and offer solutions that lead to sales and customer loyalty. Marketing is based
Read MoreRetail Merchandising & Store Design Strategies
Retail Merchandising and Store Design Insights
Customer Shelf Scanning Behavior
Mainly, customers look horizontally. Most of our eye muscles are designed for horizontal movement, then the scan becomes vertical for specific brands or products.
Understanding Store Districts
A store district is a part of the store where similar merchandise is grouped, and that is positively recognized by the customer, for example, as a bakery, butcher, or fishmonger.
The Scarcity Principle Explained
It’s a principle based
Read MoreBrand Management Essentials: Building & Sustaining Equity
Brand Fundamentals
AMA Brand Definition
A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.
Alina Wheeler’s Brand Definition
A brand is the promise, the big idea, and the expectations that reside in each customer’s mind about a product, service, or company.
Key Brand Elements
Different components that identify and differentiate a brand. Elements include:
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