Depository Institutions and Their Functions

Posted by on Nov 30, 2023 in Economy | 0 comments

They are called depository institutions (DIs) because a significant proportion of their funds comes from customer deposits.
There are 3 DIs:
1‐Commercial Banks
2‐Thrifts:
‐Savings Institutions
‐Credit Unions
2
Historically, each institution has been mostly concentrated in a specific field:
‐Commercial banks focused on Business loans (or commercial and industrial C&I) (i.e. lines of credit, equipment purchase, start‐ups loans, trade financing, invoice financing, factory expansion) and securities
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Enumarate the content of marketing plan and the processes the company should use of moving its customer from awareness of it’s product up to purchase to satisfaction

Posted by on Nov 23, 2023 in Economy | 0 comments

Chapter 1: An Introduction to Integrated Marketing Communications


This that change the way companies develop their marketing programs: O Rapid growth of the internet


O  Global markets


O Economic uncertainties O Changing lifestyles


O  Media consumption habits


The Role of Marketing


Exchange- a central concept in marketing and the use of the basic marketing activities to create and sutain relationships with customers.


OTherethemcustomer’sbetwoperceptofmore parities with something of value to anot
Value-
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Project Approach: Analyze, Build, Evaluate

Posted by on Nov 19, 2023 in Economy | 0 comments

Technology: is the application of scientific knowledge for practical purposes, especially in industry.

The project approach is a very simple method used to address issues and find solutions to our problems. The project approach is grouped in three areas: Analyse: Detect the problem or need: we have to think in what is the problem, what do we need to solve it and what are the conditions to solve it. It is important to do this step very good to make easier the rest of the process. Information and research:

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Understanding Product Lifecycle Management (PLM) and Business Process Management (BPM)

Posted by on Nov 19, 2023 in Economy | 0 comments

PLM is a framework that organizes all aspects of a product’s life, including product information, engineering, manufacturing workflows, and collaborations.

It connects everyone involved in the product’s development and ensures that they share the most current product data.

PLM helps manage and control essential product-related information, making it easier for teams to work together effectively. Product Lifecycle Management (PLM) solutions help companies manage their products from idea to manufacturing,

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Global Opportunities and International Trade Strategies

Posted by on Nov 17, 2023 in Economy | 0 comments

Global Opportunities

Advancement in technology and reduction of barriers to trade have made the world’s individual economies interdependent. This has resulted in better communication, with increased competition, and shifting opportunities.

Reasons for International Trade

  • Access to factors of production
  • International trade helps even out some of the resource imbalances among nations
  • Reduced risk
  • Global trade reduces dependence on one economy, lowering the risk for multinational firms
  • Inflow of innovation
  • International
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Integrated Marketing Communications Components and Benefits for DMOs

Posted by on Nov 16, 2023 in Economy | 0 comments

Major components of IMC: Merchandising

Merchandising activities may include display techniques, free samples, on-the-spot demonstrations, pricing, shelf talkers, special offers, and other point-of-sale methods. According to the American Marketing Association, merchandising encompasses ‘planning involved in marketing the right merchandise or service at the right place, time, quantities, and price.’

Sales promotions

Techniques are elements within the marketing and sales plan. Designing them to integrate

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