Digital Marketing: Customer Journey and User Experience
Aspects of Digital Marketing
Digital Marketing is the process by which companies create value for customers and society, resulting in strong customer relationships that capture value from the customers in return through digital means. With more channels, more competitors, and more powerful clients than ever, digital marketing presents unique challenges and opportunities.
The main differences are that consumers have evolved, and the 4 P’s of marketing (Product, Price, Place, and Promotion) have become
Data Analytics: Traditional Data, Geospatial Insights, and Cloud Computing
Understanding Data Analytics
Traditional Data
Traditional data refers to commonly used structured internal data (such as transactional) and external data (such as information from credit bureaus) that are used in the decision-making process. It may include data that are generated from interaction with clients such as surveys, registration forms, salary, and demographic information. Traditional data sources refer to internal data sources such as core account management system transactions, client surveys,
Read MoreOrganic Shampoo: Natural Hair Care & Dating App Insights
Organic Revitalizing Shampoo with Natural Oils
The product is an organic revitalizing shampoo, enriched with natural oils, designed to nourish and strengthen hair from roots to ends. It is free of harsh chemicals and is environmentally friendly, making it ideal for people with damaged or dry hair, as it provides natural shine and softness.
Target Audience
The target audience is men and women aged 25 to 45 who are interested in eco-friendly beauty products and conscious personal care. This segment values
Read MoreMarketing Funnel Optimization & Customer Journey Strategy
Funnel Data Analysis
Objective: Analyze performance data from the last six months and identify critical areas for improvement.
Activities:
- Evaluate metrics for awareness, consideration, conversion, and retention stages.
- Identify challenges, such as:
- Awareness: High bounce rate (60%), low social media engagement (Instagram 1.2%, Facebook 0.8%, TikTok 3%).
- Consideration: Email CTR at 3.5% with insufficient segmentation.
- Conversion: 70% cart abandonment rate and a low 2.1% conversion rate.
- Retention: Churn
Customer Retention Marketing Strategies
Retention Marketing: What Is It?
Retention marketing is a strategy focused on retaining existing customers and encouraging them to continue purchasing, rather than acquiring new ones.
Why Do We Need Retention Marketing?
- Cost-Efficiency: Retaining customers is cheaper than acquiring new ones.
- Higher Profits: Repeat customers tend to spend more over time.
- Brand Loyalty: Builds long-term relationships and brand advocacy.
- Increased Customer Lifetime Value (CLV): Drives higher revenue per customer.
Common Retention
Read MoreData Architecture and Business Models: Netflix, Walmart, and More
Data Architecture at Netflix
Netflix utilizes a complex data system to support its streaming service, encompassing TV shows and movies. This architecture is crucial for managing large data volumes generated from viewer interactions, enhancing the recommendation system, and optimizing streaming quality.
Data Collection
Netflix gathers data from user interactions across various devices and content streaming logs.
Data Storage
The company employs a large-scale data lake using Amazon S3 to store vast amounts
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