Digital Age: Attention, Trends 2030, Unethical Practices, Dark Patterns
The Attention Economy in the Digital Age
In today’s digital age, attention has emerged as a valuable currency, shaping the landscape of the global economy. The attention economy revolves around the concept of capturing and maintaining individuals’ focus amidst a barrage of information and stimuli. With the proliferation of social media, streaming platforms, and online advertising, businesses vie for consumers’ attention more than ever before. Consequently, success is not solely measured by the quality
Read MoreDistribution Channels: Direct, Indirect & Multi-Channel Strategies
Understanding Distribution Channels in Marketing
Producer direct to consumer is a marketing strategy used by producers to sell their products or services directly to consumers without involving intermediaries (i.e., wholesalers, retailers). This marketing strategy is becoming very popular among producers since it provides them with more control over the marketing and distribution of their products, faster speed to market, and cost-effectiveness.
Traditional Distribution Models
The producer to retailer
Read MoreCRM and ERP Systems: Enhancing Business and Customer Relations
What is CRM?
CRM stands for Customer Relationship Management. It is a business strategy designed to enhance the relationship between a company and its customers by understanding, anticipating, and managing customer needs. CRM integrates marketing, sales, customer service, and supply chain functions to provide a seamless experience to customers.
Key Features of CRM:
- It acts as a system for managing all interactions with current and potential customers, including calls, emails, sales tracking, and customer
Branding and Marketing Strategies for Business Success
Branding
Branding is the process of developing a firm’s identity and strengthening its image and loyalty.
Brand Recognition
Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tagline, packaging, or advertising campaign. Brand recognition can also be triggered via an audio cue, such as a jingle or theme song associated with a brand.
Techniques Used
- Social media advertising
- Producing a short and memorable
Consumer Privacy and Digital Marketing: Web 2.0 and 3.0
The World Has Changed
Digital Advertising and Consumer Privacy
Facts:
- Companies are competing for ownership of consumer data.
- Consumers want their personal data and privacy protected.
- The EU and FCC have created privacy rules (still in development and must mature).
US-FCC Trends:
- Increased FTC monitoring and intervention.
- Improved Internet content monitoring.
- Determining ISP and website accountability for digital consumer privacy.
EU-GDPR (General Data Protection Regulation):
- European privacy law restricts
Digital Marketing and the Collaborative Economy
Collaborative Economy and Digital Marketing
Collaborative Economy
The collaborative economy involves interactions between two or more individuals, through digital media or otherwise, that satisfies a need (not necessarily real) for one or more people.
Digital Marketing
Digital marketing is the adaptation of traditional marketing to the internet, using resources and tools to achieve some type of conversion.
Characteristics of Online Marketing
- Measurable: We can track visualizations, interactions, users