Optimizing Your Business with Effective Organizational Design
Organizational Structure
Organizing encompasses the entire workforce—all the people supervised in an organization and involved in accomplishing its work, including: permanent employees, part-time employees, temporary staff, telecommuting staff, contract workers, volunteers, and managers at all levels.
Factors Affecting Work Organization
Several factors influence how work is organized:
- Company and operational guidelines
- Management style
- Customer influences
- Company size
- Diversity and complexity of product
Mastering Marketing & Global Trade Dynamics: Key Concepts
Study Quiz 1.1: Marketing Fundamentals
- 1. Marketing is: e) All of the answers listed.
- 2. The presence of price and quality variance in markets means: A few suppliers’ products and services are best buys; most are not.
- 3. Marketing is about: b) Increasing customer satisfaction, which in turn increases profits.
- 4. Product innovation and the diffusion of innovation create: d) All of the answers listed.
- 5. Marketing is the business discipline responsible for: c) Product innovation and the diffusion of
GoPro Marketing Channels and Brand Strategy for Diverse Markets
Promotional Campaigns: Reaching Diverse Target Markets
Promotional campaigns leverage a variety of channels to reach designated customer groups. Consider two distinct target markets and compare the channels you might use to reach each, highlighting their differences and the underlying rationale. Thorough research is essential for a concrete answer.
For GoPro, two primary customer segments can be identified:
- Sportsmen and Adventurers
- The Average Consumer
Target Market 1: Sportsmen and Adventurers
The first
Read MoreGoPro’s Marketing Strategy and Market Dynamics
Marketing Strategy and Supply Chain: The GoPro Example
The relationship between marketing strategy and an organization’s supply chain is critical for product success and market positioning. A marketing strategy dictates product features, target markets, and pricing, which in turn directly influences supply chain decisions regarding sourcing, manufacturing, and distribution. The following details on GoPro serve as a concrete industry example illustrating this relationship.
GoPro’s Mission and Strategic
Read MoreEconomic Transformations: Europe and Spain’s Modern History
Unit 1: 19th Century Economic Dynamics
19th Century European Population Growth
The significant increase in the European population throughout the 19th century was indeed caused by the economic growth derived from the Industrial Revolution. Agricultural productivity greatly improved, leading to cheaper food. Life expectancy also improved, and both birth and death rates were reduced. Furthermore, technological advancements during this period contributed to urbanization, as people migrated to cities
Read MoreUnderstanding Products: Levels, Classification, Life Cycle & Portfolio
Understanding Products and Their Market Dynamics
Defining a Product
According to Jobber (2004), “A product is anything that has the ability to satisfy a consumer need.”
Levels of Product: Core to Potential
Products can be understood at five distinct levels, each building upon the last:
Core Product: The Fundamental Benefit
This is the most fundamental level, representing the core benefit or service the consumer is truly buying. It is the fundamental problem-solving benefit that a product delivers.