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Marketing is related to the exchange of goods and services. Through its medium the goods and services are brought to the place of consumption. This satisfies the needs of the customers. The following activities are undertaken in respect of the exchange of goods and services:
1. Gathering and Analysing Market Information:
Gathering and analyzing market information is an important function of marketing. Under it, an effort is made to understand the consumer thoroughly in the following ways:
2. Marketing
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management
Product: Anything that can be offered to a mrkt to satisfy a want/need, including physical goods, services, experiences, events, persons, places, information, etc.
Brand: Is the idea or image people have in mind when thinking about specific products, services and act. of a company, both in a practical and emotional way. A prduct can bea easily copied, but a brand will always be UNIQUE. If you want to create a strong brand identify what makes you special
The essence of a great brand: 3 components:
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Business: the manu &/ sale of g&s to satisfy the wants & needs of consumers to make a profit.
Transaction: an exchange of things of value
Domestic business: a business making most of its transactions within the country in which it is based
A domestic business in Canada is: owned by Canadians, relies on Canadian p&s, sells p&s to Canadians
International business: the economic system of transactions conducted between businesses located in different countries.
Domestic transaction:
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-The balance of payments (BOP) is a statement of all transactions made between entities
in one country and the rest of the world over a defined period of time, such as a quarter or a
year.
-A trade deficit occurs when a country's imports exceed its exports during a given time period.
A trade deficit represents an outflow of domestic currency to foreign markets. It is also
referred to as a negative balance of trade (BOT).
-The foreign
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LLC sublayer handles the communication between the upper layers and the lower layers. This is typically between the networking software and the device hardware. MAC is implemented by hardware, typically in the computer NIC, specifics 802.3 standards. 2 primary res. Media access control,Media access control is responsible for the placement of frames on the media
and the removal of frames from the media,Data encapsulation, frame assembly before transmission and frame disassembly upon reception of a
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THE “DISASTER” OF 1898 King Alfonso XII died in 1885, before the birth of his son, who became Alfonso XIII in 1902. Meanwhile, Queen María Cristina acted as regent. But still the Conservative and Liberal Parties alternated in government. It took place the Cuban War of Independence (1895-98), where military forces sent from Spain suffered losses from epidemics. In 1898, USA entered the conflict and defeated the Spanish Army and, following the Treaty of Paris, Cuba became supposedly “independent”