Public Service Broadcasting: History, Challenges, and Evolution

Public Service Broadcasting

The Nature and Structure of Media Institutions

The nature and structure of media “institutions” affect what is and is not made available to the audience. One important distinction is between public and private media. Their aims, objectives, and means of financing are quite dissimilar.

Looking back in history, Britain’s BBC (radio) was initially the British Broadcasting Company (a private body) which became the British Broadcasting Corporation in 1927. With this, the BBC

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