Neuromarketing & The Sensory Hotel Experience
1. The Cognitive Miser: Brain Efficiency
The brain, a “cognitive miser,” avoids expending unnecessary mental effort. It prioritizes efficiency in processing information and decision-making, especially in consumer behavior. This miserliness manifests in several strategies:
- Efficiency: The brain favors shortcuts and intuitive judgments over complex processing. For example, choosing a familiar brand without comparison.
- Novelty: Attracted to new stimuli, the brain focuses on unfamiliar aspects to avoid
Criminological Positivism and Eclectic Schools
Read MoreScientific Stage: Late 19th Century
Postulates
- Determinism: The offender is predisposed to commit crimes due to genetic influence (a biological explanation).
- Empiricism: Using the empirical inductive method, focusing on the offender.
- Phenomenological: Seeking the causes conditioning the offender and the etiology of crime. Developing offender typologies.
- Therapeutic Vocation: Viewing the offender as ill with a pathological disorder. Seeking alternatives to punishment.
Criminological Positivism: Main Representatives
Lombroso
- Anthropological
Teacher’s Role & Educational Objectives in Primary Education
Functions of a Teacher
The Teaching Function
Legal Duties
- Teacher duties include programming and teaching, assessing learning, mentoring students, providing educational guidance, attending to student well-being, promoting school activities, fostering a respectful environment, reporting to families, coordinating teaching, participating in school activities, engaging in evaluation plans, and continuous improvement of teaching processes.
- Teachers perform these functions collaboratively.
Research on the
Read MoreEmotional Education: Integrating Feelings and Intellect
ITEM 5: Education of the Feelings
Feeling: Concept
Formal education emphasizes knowledge acquisition, often separating it from emotional development. This leads to:
- Emphasis on skills for economic ends, treating education as a product.
- Disconnect between skills development and personal/emotional growth.
- Limited critical examination of values in educational language.
Understanding and Feeling
- Understanding and feeling should be integrated.
- Educating a person involves refining feelings and promoting understanding.
Adolescent Development and Mental Health Essentials
1) Adolescence: Key Changes
Adolescence is a transitional stage between childhood and maturity. Adolescents experience significant body changes, intellectual development, and emotional shifts. This includes developing cognitive abilities, abstract thinking, constructing personal identity, and exploring sexuality. Moral and ethical development also occurs, involving the acceptance of values and understanding of norms.
2) Social Skills Essentials
Social skills are behaviors manifested in our social interactions.
Read MoreKey Concepts in Instrumental Conditioning
Glossary of Instrumental Conditioning Terms
Drag Instinctive: Gradual deviation of instrumental behavior from required responses. It is influenced by species-specific responses or instinctive reactions to the enhancer and other experimental stimuli.
Punishment: Instrumental conditioning procedure with a positive contingency between the instrumental response and an aversive stimulus. If the response occurs, the aversive stimulus is received; if not, it is avoided.
Instrumental Behavior: Activity performed
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