Understanding Human Memory: Processes and Systems
Understanding Human Memory
Memory is the ability to acquire, store, and retrieve information. It has three basic functions: collecting new information, keeping that information organized to have meaning, and retrieving it when needed.
Memory Phases
Memory consists of three phases:
- Consolidation: The transformation of stimuli into a mental representation.
- Storage: Retaining data in memory for later use.
- Recovery: Accessing information stored in memory.
Memory Systems
Sensory Memory (SM)
Sensory memory logs
Read MoreUnderstanding Human Needs: Physiological and Psychological
Understanding Human Needs
Needs are a primary and indispensable condition for life, development, and welfare.
Psychological Needs
Psychological needs are innate organic needs that a person inherits.
Acquired Psychological Needs
Acquired psychological needs within each individual reflect their life experience.
Sequence Model: Need-Drive
- Edo. satiation
- Developing physiological deprivation
- Prolonged deprivation causes physiological need
- Need arises and intensifies drive
- Occurrence of behavior motivation to satisfy
Discussion Group Technique in Social Research
Both social psychology and sociology utilize groups. The technique was quickly disseminated by psychotherapy in the 1930s and 40s, and by the 1950s, it was very popular in the field of market research (as seen in “The Focused Interview” by Merton, Fiske, and Kendall).
Subsequently, it has been introduced in other areas, such as the evaluation and implementation of social programs, and even in the application of quantitative techniques like surveys (questionnaire design).
In social work, there
Understanding Consumer Behavior: Psychology Principles
Psychology and Consumer Behavior
Psychology: The study of human behavior and its bodily manifestations, conscious or unconscious.
Social behaviors (we all align similarly). Bodily behavior.
Unconscious Behaviors
Unconscious behaviors: These are drives (unexpected), obsessive behaviors or routines, and needs arising from the unconscious.
Psychoanalysis
Psychoanalysis: Describes certain behaviors at a conscious or unconscious level.
Oedipus Complex
Describes the birth of personality.
Marketing will lack emotional
Read MoreKey Concepts in Psychology: Conditioning, Learning, and Personality
Defense Mechanisms
According to Freud, anxiety is the price we pay for civilization. As members of society, we must control our impulses and not act on them. Thus, we protect ourselves from experiencing negative feelings, like guilt and anxiety, through defense mechanisms. Defense mechanisms are unconscious mental operations that minimize anxiety by denying or distorting reality.
Example: Repression is the basic defense mechanism that banishes anxiety-arousing thoughts, feelings, and memories from
Read MoreUnderstanding Interpersonal Dynamics and Social Connections
Key Concepts in Social Interaction and Group Formation
Interpersonal Dynamics and Social Connections
Artist’s Circle: A small group of peers who work together for an extended period (a collaborative circle).
Five-Factor Model: A model of the primary dimensions that structure individual differences in personality.
- Extraversion: The degree to which an individual tends to seek out social contacts.
- Agreeableness: The degree to which an individual tends to respond positively across situations.
Relationality:
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