Types of Research and Marketing Information Systems
Types of Research
There are two primary types of research:
- Qualitative: This type of research involves fieldwork. The number of individuals to whom the instrument applies may not require a rigorous process, or the results obtained may not be applicable to the entire population.
- Quantitative: This type uses a quantitative instrument. Its application involves determining a sample using statistical methods, and the results are applicable to the entire population.
Primary and Secondary Sources
Secondary
Read MoreBloom’s Taxonomy: Cognitive Domain Levels Explained
Bloom’s Taxonomy: Cognitive Domain
The cognitive domain of Bloom’s Taxonomy outlines different levels of intellectual skills and learning objectives. Here’s a breakdown of each level:
1. Knowledge
Psychological Process: Evocation by memorization or recognition of specific details. Modes of operation with the data. Abstractions.
Conditions Before the Student: Is requested, through signs or indications, to reproduce the information acquired and stored in much the same way they learned it.
Behavior Evidence:
Read MoreMass Communication Theories: Models, Perception, and Encoding
Classical vs. New Media
- Classical: TV, newspapers, radio, magazines
- New Media: Social media, internet
- Distinctive technologies converge
- Media scarcity transforms to media abundance
- Content shifts from feared to tailored
- Communication evolves from one-way to interactive
Theories and Science
Theory is the ultimate goal of science. Science seeks cause-and-effect relationships to predict and control uncertainties.
Four Goals of Mass Communication Theory
Media effects, media uses, learning, and shaping people’s
Read MoreCriminological Psychology: Key Concepts and Applications
Criminological Psychology: Key Concepts
Definition
Criminological psychology is a branch of psychology that studies the individual, social, biological, and familial factors that may lead a person to become delinquent. It includes the study of criminal violence.
Object of Study
The object of study is antisocial and criminal behavior, specifically criminal violence. This can be defined as the unlawful use of force with the intent to threaten, attempt, or inflict physical, psychological, or social harm
Read MoreMastering the Return Interview Technique: A Comprehensive Approach
The Return Interview Technique in Psychological Practice
The Return Interview: Information and Technique
Working with return interviews implies the need to manage a different approach than classically used in the preparation of psychological diagnoses. It involves the constant use of latent and transference dynamics.
A successful return interview begins with the acquisition of thorough knowledge of the case, which provides a firm basis for effective implementation.
Upon completion of the initial interviews
Read MoreUnderstanding Drug Consumption: Theories and Psychological Factors
Theories of Drug Consumption
The Compulsive Desire for Drugs
The compulsive desire to consume drugs stems from the consumer’s experience with the drug. A personality profile is often associated with prior drug dependence, potentially acting as a catalyst once the individual comes into contact with the substance.
- Szazs: Chemical aspects of biological changes, ceremonial aspects of these changes, and biological influences on the psyche.
- Laplanche: Every drug user has pre-existing ideas about drugs and