Audience Management and Research Methods in Communication
Reasons for Audience Management
- Ensure product/service/company meets audience needs
- Cater to the audience
- Gain feedback
- Identify market gaps
Focus Groups (Case Study)
Engage in guided conversations with 6-10 people and a moderator on a specific topic for 45-90 minutes. Participants may or may not know each other. Convenient sampling is used, leading to systematic planning for a more scientific approach.
Types of Focus Groups:
- All members belong to the same pre-existing group
- Participants share the same role
Job Design, Recruitment, Selection, Training, and Development: A Comprehensive Guide
Job Design
Job Design: (before) Set of opp & constraints structured into assigned tasks & responsabilities that affect how an employee accomplishes & expereicnes work. (after) Job design encapsulates the processes & outcomes of how work is structured, organized & experienced. J.Re-design:Involves making significant changes to existing job roles to improve efficiency, employee satisfaction, or organizational effectiveness. It may involve restructuring tasks, reallocating responsibilities,
Read MoreCharlotte Perkins Gilman: Feminist Theorist & Author
Life Highlights
- Charlotte Perkins Born on July 3, 1869 in Hartford, Connecticut
- Attended the Rhode Island School of Design in 1878-1879 and trained as a commercial artist
- Freelance lecturer and author
- Perkins was a pivotal feminist theorist and allied with progressive political movements
- The Yellow Wallpaper (1892)
- women and Economics (1898)
- Committed suicide on August 17, 1935 in Pasadena, California
Core Ideas
- Gilman’s multidimensional theory of gender inequality combines:
- a Marxist emphasis on the economic
The Psychology of Influence: Understanding and Exploiting Human Behavior
The “Jujitsu” Effect
The “Jujitsu” effect can be a very effective sales technique. It will convince a consumer to purchase additional items or to purchase more than he/she planned because of the thought that if you already paid the large price of something, you should also purchase the less expensive items that might go with it. Of course, the “Jujitsu” effect does not only apply to sales, but also to all kinds of different situations. It means that the effect a first item (or situation)
Read MoreConcepts in Ecology and Evolution
10 – Discuss the points for and against the use of the focus of neutral models to assess the effects of competition on community composition.
Points for:
– The neutral theory considers that individuals in a community are sympatric trophic and similar potentially competing for the same or similar resources (Hubbell 2001). The fundamental question the theory is the ecological equivalence of species in the community.
Points against:
– The initial assumption is that the neutral theory should be
Psychological and Educational Assessment Tools
Cognitive Development Assessments
Longeot Test of Formal Operations
Objective: To assess the level of development in formal operational thinking, including logic, reasoning, and problem-solving skills.
Author: Originally developed by Longeot in French, translated into English by Shehan and Aguirre Cárcer.
Age of Application: 11-12 years and older
Description: A paper-and-pencil test that measures four key aspects of formal thought: class inclusion, propositional logic, combinatorial reasoning, and probabilistic
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