Scientific Method and Characteristics of Living Things

Posted by on Mar 21, 2025 in Psychology and Sociology | 0 comments

The Scientific Method

The scientific method refers to the commonly accepted procedures followed by the scientific community. It consists of five stages:

  1. Observation: The object defines the problem to be explained. Data related to a particular phenomenon is collected and sorted.
  2. Hypothesis: Possible explanations for the observed problem are proposed.
  3. Experimentation: Different experiments are designed to test the hypothesis, focusing on the phenomenon under study.
  4. Analysis of Results: The results are
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Freud’s Psychoanalytic Theory: Unconscious, Ego, and Defense

Posted by on Mar 21, 2025 in Psychology and Sociology | 0 comments

Repressed traumas, unveiled in the past and subsequently forgotten, continue to exert influence. The practice of psychoanalysis reveals several key insights:

  • The structure of life, affective instincts, and their function within the psyche.
  • The inherent obscurity of psychic phenomena.
  • The highly pathogenic nature of repression.
  • The importance of sexual life and its development.
  • The discovery that pathological symptoms represent substitute satisfactions for desires prohibited to the subject.

First Topic

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Neuromarketing and Neuroscience in Consumer Behavior

Posted by on Mar 21, 2025 in Psychology and Sociology | 0 comments

Neuromarketing: Neuroscience Applied to Marketing

Neuromarketing is the application of neuroscience to marketing, primarily to measure emotions through brain imaging. It delves into decision architecture:

  • System 1 – The brain’s automatic, intuitive, and unconscious thinking mode (responsible for approximately 85% of decisions).
  • System 2 – A slow, controlled, analytical method of thinking where reason dominates (responsible for approximately 15% of decisions).

Most brands target their marketing strategies

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Key Psychology Concepts: Experiments, Disorders, Therapies

Posted by on Mar 20, 2025 in Psychology and Sociology | 0 comments

Key Psychology Concepts

Social Psychology

Stanford Prison Experiment (Zimbardo): In this study, participants were randomly assigned to the roles of either guards or prisoners. Students quickly adapted to their assigned roles, with prisoners becoming helpless and guards becoming cruel and inhuman. This experiment highlights the concept of deindividuation (reduced self-awareness when people are part of a group) and has been compared to the Abu Ghraib prison situation in Iraq.

Conformity vs. Compliance:

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Understanding Stress: Sources, Responses, and Coping Mechanisms

Posted by on Mar 20, 2025 in Psychology and Sociology | 0 comments

Stress refers to a physiological or psychological response that the body gives to an external situation. This process involves physical, mental, emotional, and behavioral reactions motivated by a significant imbalance between environmental demands and perceived ability to respond. Today, stress is considered “a transaction between the person and the environment,” or as a situation resulting from the interpretation of events and personal opinion.

Stressful Situation Features

  • Novelty: Lack of or change
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Psychology: Schools, Theories, and Defense Mechanisms

Posted by on Mar 20, 2025 in Psychology and Sociology | 0 comments

Current Methods in Psychology

Several schools of thought have shaped the field of psychology:

  • Functionalism: Focuses on states of consciousness and introspection.
  • Behaviorism: Emphasizes observable behavior and extrospection.
  • Psychometrics: Deals with the quantification of psychic phenomena, often using tests.
  • Gestalt Psychology: Considers the person-world relationship from a holistic perspective.
  • Psychoanalysis: Investigates the unconscious mind, using psychoanalytic techniques.

Freudian Theory of Personality

Freud’

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