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25.1 Marketing planning

Marketing plan sets out the marketing objectives (market share/ sales/ brand awareness), strategy, budget and the activities necessary to achieve objectives.

èOperational department: how much need to be available to sell at what times

èHuman resource: number of skills and staff needed at what times

èFinancial forecast: expected profits and cash flow

25.2 Elasticity of demand

Income elasticity: % change in quantity demanded divided by % change in income.

When income increases

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ENVIRONTMENT:

opinion essay:An environment is the natural world that surrounds us. It is very important to keep it clean in order to live healthy and peaceful life. However, the environmental pollution has become one of the biggest threats for Earth. It can affect our future one day. People suffer from their own mistakes. Pollution endangers our existence and destroys our living environment. The future will either be green or not at all./////People are considered to be the most intelligent creatures

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Def: Fixed arrangement that organizes relations between social roles. Guided by rules and norms of its own. Key concept of the structural- functional theory that sees society as composed of various institutions that play different roles

Def: is a fixed arrangement that organizes the relations between social roles.

Importance: Informs us of relevant info and keeps us up to date

Factors that shape it: Other institutions, geographical features, technological, cultural, econ, political

Metaphors:

  • Media as
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This text tries to make known the changes that capitalism has had in the last thirty years,
second the opinion of several authors. It makes a comparison between different texts of the
1960s, where family capitalism is criticized, and the texts of the 1990s, where there are already
large planned organizations, hierarchies.

In relation to Objective Management in 1960, two major problems arise:
– Strong dissatisfaction on the part of the “ Cadres”
– Management problems that are linked to the giant size
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Human sociability

Sociability and self interest: Sigmund Freud the human is not a social being by nature, but we live in society by pure self interest. we life in society not to fulfil us, bur to guarantee survival-. the human being is not predisposed to cooperate with other but to fight against others.

Sociability and nature:  Aristotle The human being is incomplete by nature and need of others. living in community is essential for humans.

State: is a political organisation that have the sovereign

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Accion moral:1. It is done by adjusting to a code or a set of moral rules and values. These rules and values designate what should be considered as morally good or bad. 2. should not be imposed by the society to the people, but each individual must be free to choose it. 3. if I act freely, then I am morally responsible 4. It is necessary that they know what they do. Just this way, we can assert that they act freely 5. we are not only responsible for the consequences of our own actions in ourselves,

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