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25.1 Marketing planning
Marketing plan sets out the marketing objectives (market share/ sales/ brand awareness), strategy, budget and the activities necessary to achieve objectives.
èOperational department: how much need to be available to sell at what times
èHuman resource: number of skills and staff needed at what times
èFinancial forecast: expected profits and cash flow
25.2 Elasticity of demand
Income elasticity: % change in quantity demanded divided by % change in income.
When income increases
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ENVIRONTMENT:
opinion essay:An environment is the natural world that surrounds us. It is very important to keep it clean in order to live healthy and peaceful life. However, the environmental pollution has become one of the biggest threats for Earth. It can affect our future one day. People suffer from their own mistakes. Pollution endangers our existence and destroys our living environment. The future will either be green or not at all./////People are considered to be the most intelligent creatures
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Def: Fixed arrangement that organizes relations between social roles. Guided by rules and norms of its own. Key concept of the structural- functional theory that sees society as composed of various institutions that play different roles
Def: is a fixed arrangement that organizes the relations between social roles.
Importance: Informs us of relevant info and keeps us up to date
Factors that shape it: Other institutions, geographical features, technological, cultural, econ, political
Metaphors:
- Media as
ade
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Human sociability
Sociability and self interest: Sigmund Freud the human is not a social being by nature, but we live in society by pure self interest. we life in society not to fulfil us, bur to guarantee survival-. the human being is not predisposed to cooperate with other but to fight against others.
Sociability and nature: Aristotle The human being is incomplete by nature and need of others. living in community is essential for humans.
State: is a political organisation that have the sovereign
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Accion moral:1. It is done by adjusting to a code or a set of moral rules and values. These rules and values designate what should be considered as morally good or bad. 2. should not be imposed by the society to the people, but each individual must be free to choose it. 3. if I act freely, then I am morally responsible 4. It is necessary that they know what they do. Just this way, we can assert that they act freely 5. we are not only responsible for the consequences of our own actions in ourselves,
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