Workplace Safety: Hazards, Risk Reduction, and Prevention

1. SAFETY AT WORK: FACTORS INVOLVED IN ACCIDENTS

1.1. Working Conditions

Working Conditions are the set of variables that define the performance of a specific task and the environment in which it takes place. These variables determine the health of the operator in three dimensions targeted by the WHO. The historical evolution of working conditions has been influenced by the concepts of work and health. The industrial revolution brought mechanization and the division of labor. Some companies adopted

Read More

Mastering Digital Marketing Metrics: Impressions to ROI

Awareness (AW)

Impressions

  • Low: Limited reach. Recommendations: Broaden target audience, increase ad budget, explore additional channels.
  • High: High visibility. Recommendations: Refine audience targeting, enhance creatives, apply frequency capping.

CTR (Click-Through Rate)

  • Low (<2%): Low interest. Recommendations: A/B test creatives, CTAs, and messaging; refine targeting; use compelling CTAs. Benchmarks: Google Ads Search: 2-3%, Facebook Ads: 1.5-2%, Instagram Ads: 1-1.8%.
  • High (>5%): Strong engagement.
Read More

Management Information Systems: Empowering Executive Decisions

Management Information Systems (MIS)

Executive Information Systems (EIS)

An EIS is a management information system that automates the process of gathering, summarizing, and presenting an organization’s most important data. It provides easy access for executives, both inside and outside the business, to monitor critical success factors.

Characteristics of an EIS

  • Designed to meet the specific needs of senior management.
  • Extracts, filters, compresses, and tracks critical business information from transactional
Read More

Management Functions, Levels, and Decision-Making Tools

Management Functions

  • Plan: Making predictions, setting goals and strategies, and identifying resources.
  • Organize: Preparing resources, distributing roles and responsibilities, and determining procedures.
  • Execute: Implementing plans, motivating people, making decisions, and resolving conflicts.
  • Evaluate: Ensuring objectives are achieved, taking corrective actions, and analyzing results.

Mission and Vision

  • Mission: Represents the company’s identity and personality, now and in the future.
  • Vision: Defines
Read More

Project Management Knowledge Areas and Processes

1) Nine Knowledge Areas Suggested by PMI

  • Project Integration Management
  • Project Scope Management
  • Project Time Management
  • Project Cost Management
  • Project Quality Management
  • Project Human Resource Management
  • Project Communications Management
  • Project Risk Management
  • Project Procurement Management

2) Project Plan and Knowledge Area

The management plan describes how the project management system will be used. It is the main source of information on how the project will be planned, executed, monitored, controlled,

Read More

Project Development and Evaluation: From Idea to Implementation

What is a Project?

A project seeks an intelligent solution to approach aimed at solving a problem. A project involves systematically collecting, creating, and analyzing information, often within economic history, to qualitatively and quantitatively assess the advantages and disadvantages of allocating resources to a particular idea. Projects may vary in ideas, investment levels, technologies, and methodologies, but all aim to resolve human activities across various facets, such as education, food,

Read More