Effective Marketing Objectives and Strategies for Success
Objectives: Specific, measurable goals that define what a company aims to achieve within a set timeframe. Aligned with corporate objectives, consistent with company objectives, and set the WHAT & WHEN. They should be realistic & achievable, communicated to all people involved, and help measure results later.
Example: Increase online sales by 25% through the company website by using targeted digital marketing campaigns within the next 6 months.
Basic Principles of Formation of Objectives
- Specific:
Effective Decision-Making Strategies for Business Success
Making Decisions
Information Involved: Problem and/or Opportunity Situational Diagnosis – Planning – Stock – Options – Objectives and/or Options – Evaluation of Alternative Options – Selection – Decision
Decision Matrix: Planning – Programming – Programming Activities Resources – Financing Project Document
Action Performance: Plan Execution of Operations Information System – Monitoring Reports (Assessment In) – Assessment Post-Impact – Relevance – Efficiency – Effectiveness – Feasibility Results
Feedback
Strategic
Read MoreTransforming to a Paperless Office: Benefits and Strategies
Paperless Office: The “paperless office” is a novel concept that is part of eGovernment, aiming to integrate new technologies into the environment. The enormous potential that ICTs can offer for environmental improvement is yet to be fully realized. The use of e-administration does not necessarily imply a commitment to good environmental practices. Therefore, the implementation of the “paperless office” can be as simple as reducing or eliminating paper usage or something more complex if approached
Read MoreUnderstanding Management Principles and Organizational Dynamics
2009 Contest
1. Answer the Questions Now and Implementation.
The 1st Question: From the organizational point of view, reflect on the new government initiative to counter current performance through training.
1b. What is your view on the so-called economic crisis and the reactions in the industries and companies around the world? Make a parallel with the systematic principles discussed in class.
2. True or False.
- a) The administration is a continuous and uninterrupted process which aims at the achievement
Understanding Management Objectives and Productivity Concepts
It is a very particular process consisting of the activities of planning, organization, execution, and control, performed to determine and achieve the objectives identified by the use of human and other resources.
Objectives of Management
For there to be a sense of satisfaction, there should be a target that gives purpose to the effort. Additionally, the goal should have meaning and value. Thus, the definition of an objective is: “An administrative objective is a goal that is
Read MoreProject Management: Key Factors, Skills, and Lifecycle
Factors Affecting Project Success
Market Dynamics
The market significantly influences project development. Customer needs in dynamic markets translate into project changes, impacting deliverables and timelines.
Organizational Culture
Projects operate within organizational cultures. Team behaviors, influenced by organizational styles and habits, affect project dynamics and outcomes. Decisions are perceived differently by team members, leading to varied levels of support or dissent.
Resistance to Change
Resistance
Read More