Mastering Digital Marketing Metrics: Impressions to ROI
Awareness (AW)
Impressions
- Low: Limited reach. Recommendations: Broaden target audience, increase ad budget, explore additional channels.
- High: High visibility. Recommendations: Refine audience targeting, enhance creatives, apply frequency capping.
CTR (Click-Through Rate)
- Low (<2%): Low interest. Recommendations: A/B test creatives, CTAs, and messaging; refine targeting; use compelling CTAs. Benchmarks: Google Ads Search: 2-3%, Facebook Ads: 1.5-2%, Instagram Ads: 1-1.8%.
- High (>5%): Strong engagement.
Management Information Systems: Empowering Executive Decisions
Management Information Systems (MIS)
Executive Information Systems (EIS)
An EIS is a management information system that automates the process of gathering, summarizing, and presenting an organization’s most important data. It provides easy access for executives, both inside and outside the business, to monitor critical success factors.
Characteristics of an EIS
- Designed to meet the specific needs of senior management.
- Extracts, filters, compresses, and tracks critical business information from transactional
Management Functions, Levels, and Decision-Making Tools
Management Functions
- Plan: Making predictions, setting goals and strategies, and identifying resources.
- Organize: Preparing resources, distributing roles and responsibilities, and determining procedures.
- Execute: Implementing plans, motivating people, making decisions, and resolving conflicts.
- Evaluate: Ensuring objectives are achieved, taking corrective actions, and analyzing results.
Mission and Vision
- Mission: Represents the company’s identity and personality, now and in the future.
- Vision: Defines
Project Management Knowledge Areas and Processes
1) Nine Knowledge Areas Suggested by PMI
- Project Integration Management
- Project Scope Management
- Project Time Management
- Project Cost Management
- Project Quality Management
- Project Human Resource Management
- Project Communications Management
- Project Risk Management
- Project Procurement Management
2) Project Plan and Knowledge Area
The management plan describes how the project management system will be used. It is the main source of information on how the project will be planned, executed, monitored, controlled,
Read MoreProject Development and Evaluation: From Idea to Implementation
What is a Project?
A project seeks an intelligent solution to approach aimed at solving a problem. A project involves systematically collecting, creating, and analyzing information, often within economic history, to qualitatively and quantitatively assess the advantages and disadvantages of allocating resources to a particular idea. Projects may vary in ideas, investment levels, technologies, and methodologies, but all aim to resolve human activities across various facets, such as education, food,
Read MoreTopography Fundamentals: Measuring and Mapping Earth’s Surface
Topography: Defining Earth’s Surface Positions
Topography is the science of determining the relative positions of points on, above, or below the Earth’s surface using distance, elevation, and direction.
Geodesy
Geodesy measures large land areas, considering Earth’s curvature, for mapping, boundary setting, and navigation.
Photogrammetry
Photogrammetry uses photographs to create terrain maps through aerial or terrestrial data collection.
Flat Topography
Flat Topography focuses on small areas, ignoring Earth’
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