Digital Business: Characteristics, Talent Management, and Transformation
Business Characteristics for Digital Businesses
Digital businesses have several defining characteristics that distinguish them from traditional models. Here are the main characteristics:
Digital businesses prioritize creating a seamless, personalized customer experience (CX), focusing on customer needs rather than simply selling products. This approach shifts from product-centered to experience-centered models, enhancing customer satisfaction and loyalty.
Digital businesses continuously gather, analyze,
Read MoreEffective Project Management: Strategies and Best Practices
Project Management Fundamentals
Project: A non-recurring set of clearly defined activities to achieve one or more objectives within a defined timeframe.
Project Management: The philosophy that defines the methodology for managing and implementing the computerization of an organization.
Advantages of Project Management
- Order at work, facilitating team production.
- Easy evaluation.
- Greater control and exploitation of resources.
- Defined and formal communication channels.
- Easy work division based on responsibility
Management Concepts, Functions, and Evolution
What is Management?
Management is the process of planning, organizing, leading, and controlling an organization’s resources (such as people, finances, and materials) to achieve its goals and objectives effectively and efficiently. It involves coordinating and overseeing the activities of an organization to ensure that its resources are utilized in the best possible way to meet organizational goals. Management can be applied to various areas such as business, government, education, and non-profit
Read MoreBusiness Plan: Key to Entrepreneurial Success
The Importance of a Business Plan
A business plan is a document detailing information related to your business. This document can vary in length and detail. There isn’t a single model for a business plan; each entrepreneur should create their own, reflecting their unique ideas and decisions.
A business plan is fundamental to the success of entrepreneurs. It outlines a series of interrelated activities for starting or developing a business or project, with a planning system aimed at achieving specific
Read MoreDigital Marketing: Sessions on Fundamentals, Attraction, Outbound, and Conversion
Session 1: Digital Marketing Fundamentals
Digital marketing fundamentals: Digital Marketing: Achieving marketing objectives through applying digital media, data, and technology. Digital Media Channels: Online communication techniques to achieve awareness, familiarity, favorability, and to influence in purchase.
Three main types:
- Paid Media: Investment for visitors, reach, or conversions through search. (Social Media Ads: Facebook, Instagram, or LinkedIn ads targeting specific demographics.)
- Owned Media:
Training and Development: Concepts and Methods
Training – Definition
Training is the process, formal or informal, planned or not, through which people acquire new knowledge, skills, attitudes, and behaviors relevant to their work. The extent of this definition allows for including some of the latest advances in the field (e.g., mentoring and coaching).
In a broad sense: Activities developed to improve competencies and skills of the individual, in order to better contribute to the achievement of the objectives of the organization.
In the strict
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