Marketing Funnel Analysis & Optimization for E-commerce
Awareness Phase
Metrics:
- Website visits: 70.2K (60% bounce rate)
- Social media engagement: TikTok (3%), Instagram (1.2%), Facebook (0.8%)
- CPA: €12
High bounce rate indicates a poor first impression; optimize website speed, visuals, and landing page clarity.
TikTok is the strongest performer; focus on video content and collaborations.
Consideration Phase
Metrics:
- Leads: 60K
- Email CTR: 3.5%; Open rate: 25%
CTR improvement is needed via better segmentation, A/B testing, and personalized offers.
Lead nurturing
Read MoreMaximizing Advertising Efficiency with ROAS for Degusta Box
ROAS is the better choice for the following reasons: ROAS measures the efficiency of advertising by comparing the revenue generated directly from ad spend. It answers the critical question: How much revenue do we earn for every euro spent on advertising? ROAS is particularly valuable for businesses seeking to evaluate and optimize their digital ad performance in specific campaigns or channels. Degusta Box’s business model, data, and objectives indicate that short-term performance optimization,
Read MorePilot Plant Scale-Up for Solid Dosage Forms
Pilot Plant Scale-Up Considerations for Solids
Steps Involved in Scale-Up:
Scale-up is the process of designing a prototype using the data acquired from the pilot plant model.
For Solids:
It includes tablets and capsules and is mostly used for tablets.
The main aim of a pilot plant is to ensure that newly formulated tablets will be efficient, economical, and regularly reproducible on a production scale.
Steps Involved
Material Handling System: Systems used to handle materials such as ingredients and raw
Business Model Innovation: 10 Types & Strategies
Profit Model (Configuration)
Netflix: Transitioned from DVD rentals to a subscription-based streaming service, revolutionizing its revenue model.
Network
Spotify & Record Labels: Leveraging partnerships and collaboration, Spotify collaborates with music labels to provide a vast library of songs on their platform.
Structure
Reorganizing company assets or processes to create value. Google: Offering employees 20% of their time for passion projects, leading to innovations like Gmail and Google Maps.
Process
Changing
Read MoreDegusta Box: Boosting Engagement & ROI Across the Funnel
1. Awareness Stage
Insights:
Bounce Rate: 60% indicates poor user engagement and landing page experience.
Social Media Engagement: Instagram (1.2%), Facebook (0.8%), TikTok (3%) – video-driven content performs better.
CPA: €12 is high, requiring ad creative and targeting optimization.
Recommendations:
Website Optimization to Reduce Bounce Rate:
Speed Improvements: Use tools like Google PageSpeed Insights to identify and fix performance bottlenecks (e.g., large images, unnecessary scripts).
Landing Page
Read MoreEffective Communication in Organizations: Strategies and Types
Active Listening
Active listening is a crucial skill in effective communication. Here are some key aspects:
- Maintain eye contact with the speaker.
- Indicate that you are listening by nodding or using verbal cues like “I see” or “Yes.”
- Initially, do not express agreement or disagreement, but simply show that you have understood what the speaker is saying.
- Allow breaks to encourage the speaker to continue; do not fill their silences.
- Do not shift the focus from the speaker by showing disagreement or talking