Disruptive Technologies & Business Model Innovation in the Digital Age
Lesson 5: Disruptive Technologies
A) Blockchain
Blockchain is a public and distributed registry shared among all participants in a peer-to-peer network. Each block is linked to the previous one, making it impossible to edit one block without editing the following one, thus having no single point of failure.
a) Structural Features:
- Distributed ledger
- Consensus
- Cryptography
- Flexibility
b) Two Kinds of Blockchain:
- Permissionless or public blockchain
- Permissioned (public or private) blockchain
c) Blockchain Components:
Read MoreIntroduction to Customer Relationship Management (CRM)
Chapter 1: Introduction to CRM
1. What is CRM?
Customer Relationship Management (CRM) is the process of managing all interactions and data a company has with its leads, customers, partners, and suppliers. It is an integrated approach to:
- Identify
- Acquire
- Retain customers
A customer-oriented strategy involves collecting and using customer data to develop:
- More value for customers (added value)
- More information for a more competitive strategy
2. What is Marketing?
Marketing is the process by which companies
Read MoreProduct Development Process and Organization
Chapter 2 – Product development process and organization
A well designed development process is useful for the following reasons
Quality assurance – by having a specific plan with phases, we know that the quality of the resulting product will be good
Coordination – helps to define roles of each player
Planning – timing helps to anchor the schedule
Management – a manager can help to identify problem areas
Improvement – review helps to improve future processes
6 phases of the generic development process
Read MoreDesign Thinking: Observation, Research, and POV
T.5: Observing and Researching Stage
Goal
Confirm our assumptions about our target group, which can be adjusted or changed. Also, we need to learn as much as possible about the user and their needs or desires.
Researching, Observing, Empathizing Process
- Problem statement draft/design challenge draft
- Empathizing with customers
- Collecting primary and secondary data
- Data analysis
- Data interpretation
- Validate design hypothesis and generate new ones
Steps to Follow to Collect Data
- Data about potential users’ profiles:
Effective Data Collection Techniques for Design Research
Types of data to collect:
1) Data about potential users profile:
– demographic (age, gender, income, family size, education…)
– geographic
– psychographic
– behavioral
2) Data for validating our problem statement draft and our hypothesis about prob
3) Data opinions about existing alternatives and expected solution
4) Data for validating our design challenge draft and our hypothesis about our design challenge.
WHAT KIND OF NEEDS COULD DECISION OF A NEW SERVICE ADDRESS
– social impact
– life changing
– emotional
–
Read MoreProcess Analysis and Optimization in Business Operations
Class 1: Introduction to Process Analysis
Key Concepts:
- Business Process: Transformation of inputs into outputs through a network of activities and buffers, utilizing resources, IT, and management.
- 4 Key Elements of a Business Process: Inputs, outputs, transformation, resources (capital, labor).
- Customer Value Dimensions: Time, price, quality, variability.
- Process Competencies: Flow time/cycle time, cost, quality, flexibility.
- Aligned Strategy: Variability output is aligned with flexibility process.
- Competitive