Comprehensive Guide to Market Research Techniques and Methodologies
Topic 1: Introduction to Market Research
True or False Questions
- Documentary studies are the most commonly used because they reduce the economic cost of the research. FALSE
- Basic commercial research is that which is applied to decision-making. FALSE
- The main difference between commercial and opinion research is not the formal object, but the techniques to be used. FALSE
- In the Spanish market, the most widely used qualitative technique, in terms of turnover, is the in-depth interview. FALSE
- The determination
Hotel Operational Procedures: Maintenance, Security, and Efficiency
SOME IMPORTANT OPERATIONAL SUBJECTS
Repairs & Maintenance Storeroom
Keeps track record of the various trade employees’ tool boxes. Maintains at proper levels stocks of most common spare parts, following manufacturers and/or suppliers recommendations, to avoid rupture in the functioning of technical utilities and appliances needed to the operation, such as bulbs, nails, screws, bolts…
Maintenance, Technical Utilities and Equipment History Record
Every existing and working technical utility, appliance
Read MoreNew Technologies and Ecology in Hotel Operations
New Technologies
Items such as low consumption, long life bulbs; hybrid and full electrical powered vehicles; H.D./digital T.V., Cellular phones are very helpful. Nevertheless, it may be advisable to analyze and determine which of these new technologies are positively fit to the use in hotels, if we evaluate efficiency, costs and, obviously guest/client demand. Not all new technologies ‘per se’ are sustainable, depending on the type of hotel property and operation.
Intelligent Buildings
Are composed
Read MoreEffective Sales Management: Strategies and Techniques
Sales Management
Sales managers take a systematic approach to decisions concerning the sales team. The changes are designed to increase profitability, reduce costs, improve efficiency, or implement a combination of the three. A well-prepared, informed, and intelligent sales director will only proceed to reorganize or modify part or all components of the team if it is considered that the team will become more efficient and profitable for the company.
Leadership
Leadership exerts influence over others
Read MoreEffective Communication & Cross-Cultural Etiquette: A Comprehensive Guide
The Communication Process
Communication is a complex process that involves the transmission of information, ideas, feelings, and thoughts between individuals or groups. The basic steps of communication are:
Steps of Communication
- Encoding: This is the process of formulating a message. It involves selecting words, symbols, or gestures to convey meaning.
- Transmitting: Once the message is encoded, it is transmitted through a medium like speech, writing, gestures, or technology (email, phone, etc.).
- Receiving:
Internet Advertising: Advantages, Disadvantages, and the DAGMAR Model
Advantages of Internet Advertising
Wide Reach and Accessibility
Internet advertising enables businesses to reach a global audience. Unlike traditional advertising, it is not confined to a geographical location, allowing brands to connect with potential customers worldwide.
Cost-Effectiveness
Compared to traditional advertising methods like TV, radio, or print, internet advertising is often more affordable. Businesses, especially small and medium-sized enterprises (SMEs), can run targeted campaigns without
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