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CONSUMER PRODUCT ADAPTION
Not all the consumers have the same reaction when “discover” a new product on the market. Some subjective aspects will appear on the first NPD step of launching. Several factors influence on the adoption process that comes from the recognition of the novelty (awareness) up to the first purchase (trial) and final adoption in a routine way of consumption. Consumer adoption process: awareness, interest, evaluation, trial and adoption. Some of this factors to be considered
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R2 2.1-COBA (Consumer-Oriented Brand Advertising): Brand focused directly toward individuals, delivered via a wide range of possible media. B2C. COBA is usually in mass media like tv, radio, news papers and specially true for national and international advertisers. TV is the best medium for driving and multi sense nature. For delivering couple messages must use other media. -Retail advertising: Involves both store-image and P/S offered, usually using local media. B2C. focus
charlie estupido
Gamelan is the traditional ensemble music of Javanese, Sundanese, and Balinese in Indonesia, made up predominantly of percussive instruments. The most common instruments used are metallophones played by mallets and a set of hand-played drums called kendhang which register the beat. The kemanak (a banana shaped idiophone) and gangsa (another metallophone) are commonly used gamelan instruments. Other instruments include xylophones, bamboo flutes, a bowed instrument called a rebab,
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1.1.MKT RESEARCH1.Market research: the collection and examination of information about things that people uy or might buy feelings about things that they have bought.Is the prices of gathering, analysing and interpreting information about a market, about service to be offered for sale in the market, and about the past, present and potential customers fo the product or service, research into the characteristics, spending habits, lotion and needs of your business’s target market, the industry