Multiple Regression & Cluster Analysis in Market Research
Multiple Regression Analysis
The use of two or more independent variables to estimate the value of the dependent variable. The equation identifies the best-fitting line based on the method of least squares.
Additional Concepts
Constant (b0 intercept): DV value when all IV are = 0.
Partial Regression Coefficient (conditional coefficient): Shows the impact of one IV on the DV while keeping other IVs constant.
F-test: Assesses if the overall model (all IVs together) is significant.
T-test (partial regression
Read MoreStatistics Fundamentals
Statistics
Statistics involve techniques for collecting, organizing, analyzing, and interpreting data to ensure accuracy and identify unusual patterns. This field helps in making informed decisions and understanding relationships within data.
Types of Statistics
- Descriptive Statistics: Summarizes and describes numerical data for easier interpretation, providing basic information like averages.
- Inferential Statistics: Draws conclusions and makes predictions about a population based on a sample.
Variables
Quantitative
Read MoreSampling and Data Analysis in Market Research
PHASES OF THE SAMPLING PROCESS
- Define the population.
- Identify criteria for sample selection.
- Determine sample size.
- Choose a sample selection procedure.
- Select sample units.
FACTORS THAT CONDITION THE CALCULATION OF THE SAMPLE SIZE
- Parameter homogeneity or heterogeneity: More heterogeneous results require a larger sample.
- Acceptable margin of error: Determines precision of estimate.
- The level of confidence with which you want to work.
- Available resources: both economic and time availability.
- Sampling method
Introduction to Statistics: A Comprehensive Guide
Chapter 1: Introduction to Statistics
1. Population and Sample
- Population: A collection of all units of interest.
- Subject: An individual unit of a population.
- Sample: An observed subset of the units of a population.
2. Parameter and Statistic
- Parameter: A number that describes a population, which is usually unknown.
- Statistic: A number that describes a sample. It must be computable from the sample, and therefore is known.
3. Statistical Inference
Statistical inference is the procedure of using a sample to
Read MoreMeasures of Variation: A Comprehensive Guide to Quantifying Data Dispersion
Measures of Variation: Quantifying Data Dispersion
Measures of variation, also known as measures of dispersion, quantify the extent to which individual data points deviate from the central tendency of a data set. Here are some common measures of variation:
1. Range
The range is the simplest measure of variation and is calculated as the difference between the maximum and minimum values in a data set. While easy to compute, the range may be sensitive to outliers and may not provide a comprehensive measure
Read MoreAccounting Exercise: Analyzing Financial Transactions & Income Statements
Review Exercises (page 164)
Using Your Knowledge
Chapter 5
Exercise 1, p. 164
A. Asset debit |
B. Asset credit |
C. Liability debit |
D. Liability credit |
E. Capital debit |
F. Capital credit |
G. Drawings debit |
H. Drawings credit |
I. Revenue debit |
J. Revenue credit |
K. Expense debit |
L. Expense credit |
1. Purchase a new car on account. |
2. Receive payment on account from a customer. |
3. Owner withdraws cash for personal use. |
4. Owner starts a new business by investing cash. |
5. The car is repaired and paid for in cash immediately. |
6. |