Marketing Channels and Customer Loyalty Strategies
Traditional Marketing Channels
Traditional marketing channels build awareness, inform, persuade, and remind. They provide factual information about services and educate customers about product features and capabilities.
Public Relations to Stimulate Positive Interest
A basic element of public relations (PR) is the preparation and distribution of press releases (including photos and/or videos) that feature stories about the company, its products, or its employees. This stimulates positive interest in
Effective Marketing and Communication Strategies
Marketing combines a series of operational marketing activities, often referred to as the 4 P’s: product, price, place (sales), and promotion (communication). Businesses determine and shape their actions in the market based on these variables. Communication is a major marketing function that consists of a company’s ability to communicate with the market, with the aim of informing, persuading, and reminding customers or the public.
Key Communication Modalities
- Publicity: These are various public actions
Global Market Segmentation and Positioning Strategies
Understanding Global Market Segments
31) The efforts of global companies to reach low-income consumers in developing countries represent:
E) An effort to identify and categorize global market segments.
32) When identifying global market segments, a fundamental guiding principle should be the need to determine:
C) Similar needs and buying behavior.
Demographic Segmentation
33) Demographic segmentation is based on measurable population characteristics. Which of the following is not considered a demographic
Read MoreEthical Research Practices and Methodologies
Ethics in Research
- Ethics and Individual Respondents:
- Informed Decision and Informed Consent: Explain all aspects of the research, ensure voluntary participation, and outline the characteristics of the research.
- Mistreatment: Avoid causing inconvenience, misrepresentation, or requesting unnecessary information.
- Confidentiality/Privacy: Clearly define what information will be shared, who will have access to it, and provide information about electronic monitoring.
- Special Populations:
- Working with Children:
Journalistic Documentation: Key Features and Functions
Characteristics of Journalistic Documentation
The features are common to all Media Documentation Centers (MDC). What is important is that information normally requires retrospect; that is, the earlier documentary sources need to be reliable and to have good knowledge. Based on this information collected by the journalist, keep in mind the following:
I. Duality in the Origin of the Sources
There are two types of sources:
- Sources from outside (from other MDCs, public or private agencies, press files,
Key Concepts in Survey Design and Sampling Methods
Survey Question Types and Biases
Forced Choice Question
A forced-choice question is a format for question responses that requires respondents to provide an answer (e.g., yes or no), forcing them to make judgments about each response option.
Observer Effect
The observer effect refers to changes that the act of observing has on the phenomenon being observed.
Observer Bias
Observer bias is the tendency to see what we expect to see, or what we want to see.
Reactivity
Reactivity is a phenomenon that occurs when
Read More