Effective B2B Marketing Strategies: Segmentation and Targeting

Posted by on Jan 9, 2025 in Marketing | 0 comments

Characteristics of Marketing Strategy in the Business Market Context

5P’s of Strategy

  • Strategy as a plan: Direction or path to get the company from point 1 to point 2
  • Strategy as a pattern: Consistency over time
  • Strategy as a position: The place of a particular product/company in a particular market.
  • Strategy as a perspective: Fundamental way of doing things
  • Strategy as a ploy: Maneuver to outwit competitors

Strategy

Policies and key decisions adopted by management that have a major impact on financial

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Information Systems: EDP, ERP, CRM, MIS, ES, DSS, EIS, and BI

Posted by on Jan 8, 2025 in Marketing | 0 comments

EDP, ERP, OAS: Output Results and Operational Involvement

Electronic Data Processing (EDP), Enterprise Resource Planning (ERP), and Office Automation Systems (OAS) are able to produce output results, whether they are the result of online consultations or the programming of periodic reports. Also, they imply a great involvement of the core operation workers. Their effectiveness will depend on the level of training of the employee in charge of data entry, the periodicity of such entry, and the discipline

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Effective Marketing Strategies and Market Research

Posted by on Jan 8, 2025 in Marketing | 0 comments

Marketing: Creating Value for Customers

Marketing is a set of processes for creating, communicating, exchanging, and delivering offerings that have value for customers.

Benefits of Marketing

  • Adds value for the customer
  • Supports company branding
  • Identifies opportunities and trends
  • Facilitates precise decision-making
  • Helps monitor competitors

Market Research: Understanding Your Target Audience

Market research is when an organization performs research on an intended market for expansion or to launch new products.

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