Community Action Research: Data Collection Strategies
The operationalization of the hypotheses is what will allow us to decide what will be the combined observation instruments (technical research) more appropriate to argue the specific forms of implementation and take decisions delimiting social units to observe, etc. However, there is something unique in the choice of techniques in this type of research since the aim of the research is, in our case, inseparable from the very purposes of the Community action in which it integrates as well as producing
Read MoreATL, BTL, and TTL Marketing Strategies
Above the Line (ATL) Marketing
ATL marketing includes mass marketing strategies that are largely untargeted and focused on building the brand.
Advantages of ATL
- Wider Reach
- Better Connection with the Audience
- Brand Building
Example: FedEx’s “Oops,” the one word we don’t have in our dictionary.
Through the Line (TTL) Marketing
TTL marketing involves marketers creating campaigns that include both ATL and BTL strategies. It refers to 360-degree advertising where campaigns are developed with the vision of brand
Read MoreConsumer Behavior: Beliefs, Motivation, and Marketing Studies
Understanding Consumer Behavior
Belief is the cognitive information that a person holds about an attitude object. Unlike knowledge, beliefs need not be objectively “true” or “correct”. Beliefs are acquired either through personal experience or through other socialization processes and may or may not carry an emotional charge. Beliefs make up product and brand images that affect buying behavior. Beliefs toward a product or a brand can be positive, neutral, or negative.
Perception is a process
Read MoreUnified Exam on Research Methods: Key Concepts
Unified Exam on Research Methods
1. A population is a group of ___ who have the same characteristic.
Individuals
2. The first step in the collection of quantitative data involves the identification of the people and places that you wish to study. This means…
Determining whether you will study individuals or entire organizations or a combination of the two.
3. In the following study, what would be the dependent variable in the work? “The impact of adolescent aggression on school climate.”
School
Read MoreMarketing Essentials: Concepts, Principles, and Strategies
What is Marketing?
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Target Marketing
The dual goal of marketing is to attract new customers by promising higher value and to retain existing customers by ensuring satisfaction.
Marketing Concept
- Identify needs and/or unfulfilled desires that could turn into a business.
- Develop a supply (commercial mix) according to the customers. Assist
Key Marketing Concepts: Definitions and Strategies
Key Marketing Concepts
Business Subsystem in the Company
An interrelated set of elements and variables in which the business function of the company is developed.
Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Environment
The environment is the set of direct and indirect, controllable and uncontrollable forces that are likely to exert influences
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