Community Health Project Planning: A Step-by-Step Approach
Planning Community Health Projects
Planning community health projects involves identifying priorities, setting aims and objectives, defining the target population, identifying resources, developing a strategy, assigning personal responsibility, creating a time schedule, establishing a budget, and devising an evaluation strategy.
Steps in Planning Community Health Projects:
- Identifying Needs and Priorities: Community analysis and goal setting.
- Setting Aims and Objectives: Defining what you want to achieve.
Research Design: Qualitative, Quantitative Methods & Error Types
Research Design
Probabilistic Methods (Random Sampling)
- Simple Random Sampling: Each member of the population has an equal chance of being selected. May not preserve population characteristics.
- Stratified Random Sampling: Divide the population into subgroups (strata) based on relevant characteristics, then randomly sample from each subgroup. Requires knowledge of population subgroups.
Non-Probabilistic Methods (Non-Random Sampling)
- Quota Sampling: Select participants based on predetermined quotas for
Marketing Models: AIDA, Kapferer Prism, and More
Kapferer Brand Identity Prism
The Kapferer Brand Identity Prism is a model that helps define a brand’s identity through six key facets:
- Physique: The physical characteristics and iconography of your brand. Examples include the Nike swoosh, Apple’s sleek styling, or easyJet’s bold orange color. The physique is the visual representation of your brand’s aspirations and desired perception. Consider the look, feel, and emotions inspired by your products or services.
- Personality: How a brand communicates,
Community Action Research: Data Collection Strategies
The operationalization of the hypotheses is what will allow us to decide what will be the combined observation instruments (technical research) more appropriate to argue the specific forms of implementation and take decisions delimiting social units to observe, etc. However, there is something unique in the choice of techniques in this type of research since the aim of the research is, in our case, inseparable from the very purposes of the Community action in which it integrates as well as producing
Read MoreATL, BTL, and TTL Marketing Strategies
Above the Line (ATL) Marketing
ATL marketing includes mass marketing strategies that are largely untargeted and focused on building the brand.
Advantages of ATL
- Wider Reach
- Better Connection with the Audience
- Brand Building
Example: FedEx’s “Oops,” the one word we don’t have in our dictionary.
Through the Line (TTL) Marketing
TTL marketing involves marketers creating campaigns that include both ATL and BTL strategies. It refers to 360-degree advertising where campaigns are developed with the vision of brand
Read MoreConsumer Behavior: Beliefs, Motivation, and Marketing Studies
Understanding Consumer Behavior
Belief is the cognitive information that a person holds about an attitude object. Unlike knowledge, beliefs need not be objectively “true” or “correct”. Beliefs are acquired either through personal experience or through other socialization processes and may or may not carry an emotional charge. Beliefs make up product and brand images that affect buying behavior. Beliefs toward a product or a brand can be positive, neutral, or negative.
Perception is a process
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