Totalizer 1.1/EL Report: Research, Integrity, and Communication
Totalizer 1.1/EL Report: Research and Integrity
This document discusses the Totalizer 1.1/EL Report’s role in research and ensuring its integrity. It focuses on how the report reflects the investigation process.
The Report from a Process Perspective
From a process viewpoint, the report comprises a series of tasks designed to meet the requirements of the research demand. Research involves numerous tasks, such as:
- Preparing recording equipment
- Personnel training
- Planning outings
- Monitoring collected information
The
Read MoreMarket Segmentation, Targeting, Positioning & Product Strategy
Market Segmentation, Targeting, and Positioning (STP)
Customer demands encompass needs, attitudes, behaviors, tastes, and interests. The segmentation process involves these steps:
- Select the Market: Eliminate markets that have no need for the product or are inappropriate for other reasons (Market definition, situational analysis, SWOT).
- Apply Segmentation Variables:
- Behavioral: Analyze the specific value that a particular group expects from the offering, usage occasion and status, loyalty status, technological
Market Research Methods: Primary, Secondary & Segmentation
Primary Research Methods
Observational methods: Collecting behavioral data where the researcher acts as a spectator without intervening. This method may not reveal people’s motivations. Techniques include visual observation and technical means.
Experimentation: Conditions are controlled, and independent variables are manipulated to measure effects on dependent variables. Independence is crucial to prevent contamination. Includes an experimental group (exposed to the treatment) and a control group.
Read MoreData Collection Techniques: Surveys, Interviews, and Questionnaires
Operations Staff Responsibilities
Operations staff are responsible for the computer center, telecommunications network, security hardware and software, implementing programs, and managing printers. The analyst must recognize the constraints of the new system based on the available technology.
Conducting Effective Surveys
Guidelines for conducting a survey include:
- Identifying problems, opportunities, and objectives
- Starting a project
- Addressing problems within the organization
Information Collection Techniques
Sampling
Sampling
Read MoreCRM: Strategies, Processes, and Key Concepts
Understanding Customer Relationship Management (CRM)
CRM is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. It involves four categories of markets: consumer, business, government, and international.
Relationship Marketing and CRM
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value.
Read MoreStrategic Marketing and Consumer Behavior
Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing Process
Step 1: Understanding Consumers and the Marketplace: Consumers’ needs and wants are fulfilled by market offerings: combinations of products, services, and information offered to satisfy a need or want. Beware of marketing myopia. Consider brand experiences (e.g., Disney experience)
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