Secondary Data and Market Research Techniques
Secondary Data: Advantages and Disadvantages
Secondary Data are data that have already been collected for purposes other than the problem at hand.
Advantages of Secondary Data
- Easily accessible and relatively inexpensive.
- Can help in identifying and better defining the problem.
- Helps in developing an approach to the problem.
- Answers certain research questions and tests some hypotheses.
- Allows for more insightful interpretation of primary data.
Disadvantages of Secondary Data
- Usefulness may be limited in
Research Methods: Qualitative vs. Quantitative, IMRD, Abstracts & More
Research Fundamentals
1. The Investigation Process: Scientific investigation involves rigorous strategies and procedures to discover new knowledge. This process helps us draw conclusions about research.
2. Qualitative vs. Quantitative Research
Qualitative research is exploratory and delves into the ‘why’ and ‘how’ of phenomena, using words rather than numbers. It is often more time-consuming due to in-depth interviews. Key characteristics include:
- Subjective
- Exploratory
- Inductive reasoning
- Purposive sampling
- Process-
Marketing Research: Process, Types, and Methods
Marketing Research: A Systematic Approach
Marketing Research: The systematic and objective process of finding information. The identification, collection, analysis, dissemination, and use of information for the purpose of improving decision-making. The main goal is to gain insight.
Types of Marketing Research
- Problem Identification vs. Problem Solving: Problem Identification (PI) research helps identify current or potential future problems, while Problem Solving (PS) research helps solve specific marketing
Key Digital Marketing Metrics and Channels Explained
Key Digital Marketing Channels
1. Organic Traffic
Organic traffic is the traffic that comes from search engines. When people search for something on Google (or Bing, or any other search engine), a list of websites shows up. This page is called a search engine results page (or SERP). When people click on one of these results, that visit is counted in the organic traffic of that website.
It is the best, most sought-after traffic by marketers. It’s the main reason why content marketing is on the rise
Read More