Marketing Research: Process, Types, and Methods

Posted by on Jan 22, 2025 in Marketing and Market Research | 0 comments

Marketing Research: A Systematic Approach

Marketing Research: The systematic and objective process of finding information. The identification, collection, analysis, dissemination, and use of information for the purpose of improving decision-making. The main goal is to gain insight.

Types of Marketing Research

  • Problem Identification vs. Problem Solving: Problem Identification (PI) research helps identify current or potential future problems, while Problem Solving (PS) research helps solve specific marketing
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Key Digital Marketing Metrics and Channels Explained

Posted by on Jan 9, 2025 in Marketing and Market Research | 0 comments

Key Digital Marketing Channels

1. Organic Traffic

Organic traffic is the traffic that comes from search engines. When people search for something on Google (or Bing, or any other search engine), a list of websites shows up. This page is called a search engine results page (or SERP). When people click on one of these results, that visit is counted in the organic traffic of that website.

It is the best, most sought-after traffic by marketers. It’s the main reason why content marketing is on the rise

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