Strategic Marketing Principles and Market Analysis

Posted by on Feb 3, 2026 in Marketing | 0 comments

1. Fundamentals of Marketing

What is Marketing?

  • Marketing is a set of activities and processes to create, communicate, and deliver value to customers, partners, and society, according to the American Marketing Association (AMA).
  • It is not just selling; it is about understanding the customer, creating value, and building long-term relationships.

Historical Evolution of Marketing

  1. Merchandise (until 1930): Focus on distribution.
  2. Institutional (1930-40): Analysis of the commercial channel.
  3. Functional (1940-
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Computer Networks: Types, Topology, and Internet Essentials

Posted by on Jan 30, 2026 in Marketing | 0 comments

Computer Networks: Fundamentals and Resource Sharing

A computer network is a system of interconnected computers and other devices that communicate and share resources. Networks allow data and information to be exchanged efficiently among connected devices.

Local Area Network (LAN)

A Local Area Network (LAN) connects computers and devices within a limited geographic area, such as a home, office, or building. LANs offer high data transfer speeds (ranging from 10 Mbps to 1 Gbps or higher), enabling fast

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TOUS 2026 Content Strategy: Digital Storytelling and Media Formats

Posted by on Jan 27, 2026 in Marketing | 0 comments

Developing the TOUS 2026 Content Marketing Strategy

A Content Marketing Strategy (CMS) for TOUS in 2026 can be effectively developed by following the five structured steps of the Content Marketing Strategy model. The proposed campaign—“Shine Your Story 2026”—aims to strengthen TOUS’s emotional identity while connecting more deeply with younger audiences through digital storytelling and personalized experiences. #ShineYourStory

Step 1: Defining the Target Audience

The main target audience

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Emotional Visual Storytelling for TOUS and LIDL Marketing

Posted by on Jan 26, 2026 in Marketing | 0 comments

TOUS — Emotional Visual Storytelling

TOUS – Main keyword: “Emotional visual storytelling.” TOUS uses a multi-format digital marketing strategy to build an emotional and premium brand image.

Imagery

Imagery. TOUS relies on high-quality visuals because jewellery must be seen in detail. Examples:

  • Instagram: materials and colours of rings, necklaces and bracelets.
  • Landing pages: clean, consistent images that allow product comparison.
  • Display ads / remarketing banners: static images reminding users
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Consumer Behavior Principles and Marketing Strategies

Posted by on Jan 25, 2026 in Marketing | 0 comments

1. Information Search and Consumer Behavior

Consumers gather information before making decisions in three ways:

  • Internal Search: Recalling information from memory (past experiences, brands known).
  • External Search: Seeking new information (websites, reviews, friends, ads).
  • Ongoing Search: Long-term interest-driven search (e.g., always reading tech news).

2. Evoked, Inert, and Inept Sets

These are subsets of brands in the consumer’s mind:

  • Evoked Set: Brands the consumer seriously considers.
  • Inert Set: Brands
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Psychological Frameworks of Modern Consumer Behaviour

Posted by on Jan 16, 2026 in Marketing | 0 comments

🧩 1. Maslow’s Hierarchy of Needs

Introduction

Human motivation lies at the centre of consumer behaviour. Abraham Maslow’s (1943) Hierarchy of Needs remains one of the most influential frameworks for understanding why individuals engage in consumption. Maslow argued that behaviour is goal-directed, driven by a progressive series of needs from basic physiological survival to psychological growth and self-actualisation. In consumer contexts, this hierarchy explains not just what people buy, but

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