Language and Narrative of the 20th Century
The Language of Advertising
The Advertising Language
Advertising: The technique of communication that can be presented in various media (press, radio, television). Propaganda is a concept very close to advertising. Propaganda’s purpose is to sell an ideology, and advertising’s purpose is to sell a commercial product.
AIDA: Attention, Interest, Desire, Action.
Advertising Products:
- The Spot: It is a test of visual narrative and very poetic subjectivity that appeals to the receiver. It’s accompanied by
Language and Narrative of the 20th Century
The Language of Advertising
The Advertising Language
Advertising: The technique of communication that can be presented in various media (press, radio, television). Propaganda is a concept very close to advertising. Propaganda’s purpose is to sell an ideology, while advertising’s purpose is to sell a commercial product.
AIDA: Attention, Interest, Desire, Action.
Advertising Products:
- The Spot: It is a test of visual narrative and character, very poetic, subjective, that appeals to the receiver. It’s accompanied
Don Quixote: A Comprehensive Guide to Cervantes’ Masterpiece
Don Quixote
1. Cervantes’ Novels
Cervantes wrote various types of novels, including:
- Pastoral novel: La Galatea
- Byzantine/Adventure novel: The Work of Persiles and Sigismund
He also wrote twelve novellas (short stories with picaresque, courtier, and adventure elements), including:
- Rinconete y Cortadillo
- The English-Spanish
- The Illustrious Mop
2. Don Quixote Editions
Don Quixote had two editions:
- 1605 (First Part): Prologue, burlesque poems, and 52 chapters divided into two outings.
- 1615 (Second Part): Prologue
Expository and Literary Discourse: A Comprehensive Guide
Expository Discourse
Characteristics
Expository discourse identifies the sender as having greater knowledge about the subject, which is shared with the receiver.
Communicative Situation
This refers to the specific time and place where communication occurs, the environment in which the sender intends to communicate “something” to a receiver.
A key characteristic is the difference in understanding between sender and receiver regarding the subject.
Oral Expository Discourse
Structure
- Introduction or theme
- Development
- Conclusions
Features
- Precise
Language Variety and Communication: A Comprehensive Guide
Language Variety
Diastratic Variety
Social situations, cultural background, education levels, societal roles, and age groups influence language use. These factors contribute to diastratic variation.
Diaphasic Variety
Circumstances arising from the speakers’ intentions in a given situation contribute to diaphasic variation.
Diatopic Variety
Different geographical areas influence language use, leading to diatopic variation.
Social and Cultural Levels of Language
Standard Language
This level adheres closely
Read MoreLinguistic Constructions, Phrases, and Cinematic Sequences
Linguistic Constructions and Phrases
Idioms
Idioms are linguistic constructions peculiar to a certain language. Each component is related to the whole, creating a global meaning.
Phrases
Phrases are groups of words with a unitary meaning that can be replaced by another word. They are classified as nominal, characterizing, verbal, adverbial, conjunctive, or prepositional.
Phrases form stereotyped expressions with a verb kernel and can be confused with verbal phrases. Common verbs in sayings include: make,
Read More