Advertising and the Spanish Language
Item 8: Advertising
1. Communication:
Advertising communication is a type of persuasive communication. The text seeks to attract consumers to advertising, causing the desire to acquire the product.
Language/Communicative Functions in Marketing Communication:
- Conative Function: It aims to have an impact on the receiver’s behavior. There are plenty of imperatives and second-person verbs.
- Representative Function: Describes the characteristics of the product, highlighting its positive aspects.
- Aesthetic Function:
Carmen’s Memories
Childhood and War
Carmen’s childhood coincided with the Civil War, and her teenage years with a cruel postwar period. Through her memories and comments, she reveals a glimpse into her happy and fantastical childhood, contrasting sharply with the harsh realities of her adolescence and youth during wartime and its aftermath.
Carmen’s Character
Carmen is portrayed as rather cute and casual. She wears glasses and experiences deafness, which isolates her from the world and others. She is addicted to smoking
Read MoreThe Essay: Characteristics, Genres, and History
The Essay
Trial
It is not a narrative written in prose interpretation that exposes an individual on any topic or problem of a philosophical, historical, political, social, literary, etc. nature. (Purpose: to communicate ideas.
Characteristics
- Prose non-fiction with argumentative ideas
- Creative writing
- Texts are short or extended, fragmented
- Personal reflection
- Structure centered on exhibition and argumentation
- Length: between a book and an article
- Method to submit ideas: argumentative statement, develop it,
The Fantastic World of Julio Cortázar: A Reader’s Journey
Tales of Julio Cortázar
A New Perspective on Storytelling
Julio Cortázar developed a set of guidelines essential for any good story. He opened a new perspective on evaluating the genre, only slightly anticipated by Borges, which focuses on the act of reading and the reader’s role. Cortázar called this relationship the “kidnapping” of the reader and mentioned the need to create a “shock”: the same shock that led the storyteller to write.
Cortázar himself stated: “I have often wondered what the virtue
Read MoreThe Voice Due to You: A Modern Love Story by Pedro Salinas
The Voice Due to You
1. Themes
1.1. Love
This collection of poems, inspired by an extramarital love affair with American poet and professor Katherine Whitmore, reflects the stages of their relationship.
- Birth of Passion: A search phase with first meetings, proposals, and questions. Representative poems include 1, 4, and 14.
- Climax of Passion: Happy, consummated love dominates, with positive affirmations, adverbs of quantity, and present-tense verbs. See poems 19, 21, and 24.
- Separation: Nostalgia and
Elements of Communication and Language Functions
Elements of Communication
The elements of communication are:
- Issuer: The person who communicates something to others.
- Receiver: The person who receives the message through the channel and interprets it.
- Message: The information that the sender sends the receiver.
- Channel: The physical element that establishes the connection between sender and receiver.
- Code: A set of signs that has rules.
- Context: The relationship established between the words of a message.
- Location: The location, which helps us interpret