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1. Who are the two parties involved in a vertical merger?

a. buyer and supplier

     2.   What was the main reason that the merger of Daimler-Benz and Chrysler failed?

c. The companies were from two different countries and had different corporate cultures.

     3.   What was one of the key factors that resulted in the effective merger Rogers Communications Inc. made with Fido?

b. Rogers set up an intranet site.

     4.   If a book publishing company decides to merge with a pulp and paper

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