The Impact of New Media on Society: 6 Ways Social Media is Changing the World

Posted by on Dec 4, 2023 in Economy | 0 comments

WHAT IS NEW MEDIA?

Scholars have found it a bit problematic defining the New Media because the term is admittedly a loose one. Nelson (2011) explained that “the term New Media refers strictly to no particular class of communication hardware but only to some form of functionality; that is, some particular results associated with applying some form of technology in communication”. In this vein, Okoye (2011) sees the New Media as “that class of communication platforms that integrate the ‘mass’

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Understanding Global Economics: Center-Periphery Model and Semiperipheries

Posted by on Dec 1, 2023 in Economy | 0 comments

The center-periphery model is a fundamental idea in global economics that helps us understand how different regions and countries interact. This model is considered to be the skim of capitalism, and its development starts with colonialism, neo-colonialism, and imperialism.

The center-periphery model represents a pivotal paradigm in comprehending global economics. It underlines the asymmetric relationship between the center and periphery, asserting that the development of one influences the other,

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Canvas: Business Model Components and Strategies

Posted by on Dec 1, 2023 in Economy | 0 comments

Canvas: Customer segments

Groups of persons or organizations, which a company targets. Differentiation by customer type: B2B/B2C/B2G. By actors: Direct business model: customers=users/Multiside BM: customers & users (facebook)/Marketplace BM: buyers & sellers.

Value proposition

Package of products which generates value for your customer segments. Divided into consumers and sellers or hosts and guests.

Channels

The way you reach your customer segments and propose your value proposition.

Channel

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Depository Institutions and Their Functions

Posted by on Nov 30, 2023 in Economy | 0 comments

They are called depository institutions (DIs) because a significant proportion of their funds comes from customer deposits.
There are 3 DIs:
1‐Commercial Banks
2‐Thrifts:
‐Savings Institutions
‐Credit Unions
2
Historically, each institution has been mostly concentrated in a specific field:
‐Commercial banks focused on Business loans (or commercial and industrial C&I) (i.e. lines of credit, equipment purchase, start‐ups loans, trade financing, invoice financing, factory expansion) and securities
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Enumarate the content of marketing plan and the processes the company should use of moving its customer from awareness of it’s product up to purchase to satisfaction

Posted by on Nov 23, 2023 in Economy | 0 comments

Chapter 1: An Introduction to Integrated Marketing Communications


This that change the way companies develop their marketing programs: O Rapid growth of the internet


O  Global markets


O Economic uncertainties O Changing lifestyles


O  Media consumption habits


The Role of Marketing


Exchange- a central concept in marketing and the use of the basic marketing activities to create and sutain relationships with customers.


OTherethemcustomer’sbetwoperceptofmore parities with something of value to anot
Value-
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Project Approach: Analyze, Build, Evaluate

Posted by on Nov 19, 2023 in Economy | 0 comments

Technology: is the application of scientific knowledge for practical purposes, especially in industry.

The project approach is a very simple method used to address issues and find solutions to our problems. The project approach is grouped in three areas: Analyse: Detect the problem or need: we have to think in what is the problem, what do we need to solve it and what are the conditions to solve it. It is important to do this step very good to make easier the rest of the process. Information and research:

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